QUICK SHOT: Is direct mail for older donors only?

A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…

QUICK SHOT: Is your nonprofit data driven?

Let’s start with the basics: Data is a collection of raw information including text, numbers, donations, images… and on and on. Bored yet? Know why you’re bored? Because data, as…

QUICK SHOT: Do you worry about sending too many fundraising emails?

“Are we sending too many emails?” This is a question our digital team gets asked a lot, especially right now. And honestly, we DO send a lot of emails on…

QUICK SHOT: Approach 2021 fundraising like a competitive rower!

It’s finally December and the whole world has been expectant of 2020 coming to a close. It has, indeed, been a year of unprecedented, challenging times: Uncertainty, worry, anxiety, stress,…

QUICK SHOT: Do you have a million-dollar idea?

Do you believe that you have inspirations that expand beyond the same-old-same-old? Let’s call them… game changers… a new vision for abundance… overdrive realized. With all the rigors of the…

Like There’s No Tomorrow

It’s a perfect, 75 degree fall day in Southern California’s Downtown Disney. Not a cloud is in the sky, people are getting their morning coffee, window shops are opening, and…