Approach 2021 fundraising like a competitive rower!

We are almost a month into the New Year and it feels like yesterday that I was sitting around the Thanksgiving table with my family, reflecting on what a crazy,…

Is Donor Burnout Real?

How to inspire donor loyalty and longevity The phrase “Donor Burnout” has been used in our industry for years. But is it real… or simply a myth to scare away…

State of the (Fundraising) Nation

Now as the official inauguration of a new President is complete, there are a number of developing issues that could impact the effectiveness of nonprofit fundraising strategies and tactics. Of…

QUICK SHOT: Is direct mail for older donors only?

A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…

QUICK SHOT: Is your nonprofit data driven?

Let’s start with the basics: Data is a collection of raw information including text, numbers, donations, images… and on and on. Bored yet? Know why you’re bored? Because data, as…

QUICK SHOT: Do you worry about sending too many fundraising emails?

“Are we sending too many emails?” This is a question our digital team gets asked a lot, especially right now. And honestly, we DO send a lot of emails on…