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Read here for expert insight on the latest trends, research and updates in philanthropy and the nonprofit fundraising and marketing industry.
Shellie Speer, BDI’s former Executive VP Client Strategic Development, recently assumed a new role as BDI’s Senior VP, Brewer Academy. In this innovative position, Shellie will serve as BDI ambassador…
Do you know how best to communicate with your donors? How about your loved ones? I recently heard a story from a 20-year-old about how she sent a text message…
Over the past six months, I’ve traversed this beautiful country of ours and met with many of our valued ministry partners and the national networks, leadership communities, research institutions, and…
Do you know how many people are homeless in your city? Maybe you don’t know the exact number, but you certainly know some familiar faces. That older man who sleeps…
Premier Non Profit Marketing Partner A Matching Challenge campaign can potentially lead to increased response rates, average gifts and net revenue. To maximize your match, here are 3 steps on…
Key messaging isn’t just simple branding. It’s a strategy and story that summarizes who you are in a concise, clear and consistent way to communicate your organization’s identity and build your credibility in the community. It answers the biggest questions about your nonprofit’s mission, and helps effectively steer what people hear about you and how they remember you.
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