QUICK SHOT: Why it pays to segment your Specialty Donors
Over the years, my clients have heard me repeat this phrase countless times: “Donors will not give unless you ask!”
Over the years, my clients have heard me repeat this phrase countless times: “Donors will not give unless you ask!”
Direct mail is like an orange. When you pay for an orange, you think you’re paying for a simple piece of fruit. But look deeper… there are SO MANY variables and cost factors that go into you buying that simple piece of fruit:
This week, I’ve been thinking about the pandemic metaphorically as “the monster under the bed.”
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