AI & Nonprofit Fundraising
Bridging the future of innovation
& impact
BDI believes that AI is a transformative tool for nonprofit work.
By leveraging AI, we can help more people in your community understand the life changes taking place at your organization.
From predictive analytics that help you target key donor groups… to AI-generated creative that touches hearts and inspires action… Our goal is to use AI as a force for good to help you impact more lives!
Examples of award-winning imagery BDI created using AI.
Learn more in our free case study>>
How does BDI use AI?
New AI tools are being developed every day. Our team rigorously tests and researches the capabilities and appropriate applications of AI before use on behalf of our nonprofit partners.
Here are some of the key ways we are using AI currently:
Data-Informed Strategy
AI provides our analytics team with precise insights and predictions of donor behavior that help build our content strategies and make effective marketing decisions.
Our AI-powered Generosity360 Dashboards allow our client partners to access near real-time results of their campaign performance.
Image and Video Production
BDI’s Creative Team has developed proprietary prompts for customized image and video generation to capture true-to-life struggles that reflect our nonprofit partners’ communities.
Storytellers Studios, BDI’s in-house media production department, has pioneered AI animation to tell nonprofit stories that are sensitive or difficult to capture with video. Click here to watch an example >>
Copy Generation
Rather than replacing our Creative Team, AI serves as a valuable assistant to them, providing key insights that elevate our writing and storytelling capabilities.
AI linguistic analysis of copy in our fundraising appeals allows us to identify what messaging makes these appeals successful. Our team also uses custom GPTs trained in fundraising best practices to help craft testimonials and offers that inspire giving.
Social Listening
By conducting deep linguistic analyses of conversations happening on social media and elsewhere online, BDI uses AI to identify what issues donors and prospects care about most.
This data provides direction for A/B testing based on donor behavior and tailoring appeals to topics our audiences find motivating.
AI GUIDE FOR NONPROFITS
Request your free copy of this guide and learn 5 ways to leverage AI at your organization!
AI Policy & Position
For BDI, engaging with new AI technologies isn’t just about innovation, but about reimagining how we can amplify the impact of the nonprofits we serve.
At the heart of our adoption and implementation of these transformative tools is a principle of responsibility:
AI should be a tool that complements, not replaces, human intuition, creativity and knowledge.
As we harness the power of AI, we’ve identified 4 key pillars at the foundation of our work:
Collaborative Evolution
AI is a collaborator, working alongside our human teams, enriching our strategies and offering new avenues for innovation.
Ethical Adoption
Our commitment is to uphold the ethical standards that the nonprofit sector, our partners and BDI itself values.
Continuous Learning
AI’s dynamic nature demands that we stay informed, adapt and grow, so that our strategies are both cutting-edge and effective.
Feedback & Refinement
Through solicitation and thoughtful response to feedback, we remain attuned to the changing needs of our partners and the nuances of effective communication.
If you have questions about BDI’s AI Policy, please contact us.
Continue Exploring AI
How AI is Revolutionizing Nonprofit Fundraising & Marketing
Is it time for your organization to harness AI for greater efficiency & creativity? Here’s how to start…
Part 1: A Nonprofit’s Intro to Artificial Intelligence
BDI’s Chief Intelligence Officer, Mike Rogers, and Chief Creative Officer, James Read, discuss possible applications of AI in nonprofit fundraising…
Part 2: Incorporating AI in Your Nonprofit Operations
Listen to this episode to learn how to navigate the ethics and impact of bringing AI into your workflow…
Beginner’s Guide to AI-Powered Productivity
Want more time back in your day? This guide walks you through setting up ChatGPT and 3 easy ways to make it work for you…
