Giving Prognosis – What about those COVID donors?

Like you – and everyone else in the nonprofit fundraising world – I’ve been eager to see how donors who gave for the first time during COVID would behave in subsequent months. In 2020, Missions experienced a flood of generosity unlike ever before. For BDI clients, giving was up 25% over 2019. Online giving specifically was up 96% YOY with 14.6% of total 2020 revenue given online. Wow!

More fuel for more impact.

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