The Self-Fulfilling Prophecy: A Fundraising Epidemic
I recently talked to a ministry CEO who asked me if he should “save” his direct mail acquisition budget for next year, despite being above financial projections year-to-date. When I…
Nonprofits & Philanthropy
SUMMER UPDATE: United States Postal Service
As we enter the summer months, here’s a brief update on the United States Postal Service (USPS). It’s been a difficult year for USPS, especially given the challenges presented by…
Things are looking up!
As your organization continues to navigate through this unpredictable year, we are encroaching upon another potential impact – the 2020 elections. Conventional wisdom holds that during an election year, fundraising…
Is there any good news for giving in the 2020 Giving USA Report?
It’s incredibly important to understand giving trends that impact the vital work YOU are accomplishing today and the context in the broader spectrum of philanthropy in America – especially when…
QUICK SHOT: Have the nation and your donors given up on “Hope”?
In a recent marketing survey, consumers listed “positivity (optimism, hope)” dead last in what they want to hear from companies during the COVID-19 crisis. See: Morning Consult – Brand Management…
QUICK SHOT: During a challenging year, how is USPS doing?
As we enter the summer months, here’s a brief update on the United States Postal Service (USPS). It’s been a difficult year for USPS, especially given the challenges presented by…
