QUICK SHOT: Is direct mail for older donors only?
A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…
Nonprofits & Philanthropy
QUICK SHOT: Is your nonprofit data driven?
Let’s start with the basics: Data is a collection of raw information including text, numbers, donations, images… and on and on. Bored yet? Know why you’re bored? Because data, as…
Is “the best” always best for you?
Would you guess that the average client-agency relationship is longer or shorter than the average first marriage of a Hollywood celebrity? If you answered that it’s shorter, you would be…
Faithful people “Show Up” big time when it matters most!
As a member of the Giving Institute, I collaborate with leaders from all sectors of philanthropy in America. It provides a unique perspective into what’s driving or challenging giving –…
QUICK SHOT: Think capacity (not just capital)
Right now is the perfect time for nonprofits to think seriously about capacity campaigns. No surprise, right? After all, this is the year of COVID-19 and we’ve all been facing…
QUICK SHOT: In Our Uncertain World, Let’s Live Generously
“Generosity, ultimately, comes down to this question: What will we do with the amazing love that has been given to us?” Randy Brewer What a year it’s been. COVID-19. Quarantine…
