QUICK SHOT: Death, Taxes and Donor Attrition
It has been said that nothing in life is certain… except death and taxes. When it comes to fundraising, there is a third certainty: donor attrition. If there’s one thing…
Donor Communication
QUICK SHOT: Strengthen Donor Relationships During Crisis
These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content,…
QUICK SHOT: Have the nation and your donors given up on “Hope”?
In a recent marketing survey, consumers listed “positivity (optimism, hope)” dead last in what they want to hear from companies during the COVID-19 crisis. See: Morning Consult – Brand Management…
QUICK SHOT: Fundraise Like Your Building is on Fire
“If only our building would catch on fire!” I once had a CEO lament to me about a time a local Rescue Mission raised over a million dollars through a…
A Matching Challenge Could Be Your Best Campaign of the Year
Premier Non Profit Marketing Partner A Matching Challenge campaign can potentially lead to increased response rates, average gifts and net revenue. To maximize your match, here are 3 steps on…
