Michael Tomlinson

QUICK SHOT: Strengthen Donor Relationships During Crisis

These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content, there’s a silver lining: People are connecting online more than ever before. This is great news for nonprofits!

During times of crisis, increased technological capabilities have made it possible for many organizations to continue their fundraising efforts, leverage their digital platforms and even expand their donor bases.

Unfortunately, a few disadvantages also arise in this hyper-connected environment. Even as your organization amplifies its online voice, you’re competing against almost everyone else doing the same. Donors are constantly faced with new facts, varying opinions and conflicting information.

Right now, it's more important than ever to build a trustworthy and dependable bridge to your donors.

Check out this article from BDI partner and trusted advisor Virtuous for expert advice on how to better your connectivity and responsiveness during the crisis.

5 Important Reminders for Responsive Nonprofits | Virtuous Blog>>

The trust you build during this time of crisis – through empathetic truth telling – will remain long after it’s over. And that’s a hope that will never disappoint.


  • Michael Tomlinson, BDI CEO and President

    Michael J. Tomlinson, CEO and President

    Michael J. Tomlinson, better known as “MT,” is an accomplished marketing and media executive who has developed highly successful fundraising programs for faith-first charities and organizations across the U.S. and abroad. He brings more than 30 years of executive leadership in business and holds a master’s degree in Organizational Management and Marketing.

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