4 Tips for Optimizing Your Direct Mail Acquisition
And what your data can tell you NERD ALERT! It’s true, I have a T-shirt that says, “I heart data,” and I am PROUD OF IT! Allow this self-professed data…
Direct Mail
QUICK SHOT: Send More Mail in 2024… and USPS Will Pay You!
What nonprofits need to know about the new USPS postage credit If you’re like me, some good news during a busy work day can brighten your outlook on the entire…
QUICK SHOT: Direct Mail: It’s Alive! 3 Reasons Why It Still Works in Fundraising
And why it’s pivotal for your digital strategy The last few years have been hard on direct mail fundraising for nonprofits. Coming out of COVID, we saw direct mail file…
QUICK SHOT: Back to Basics: The Bounce-Back Offer!
Why time-tested strategies in direct mail still work. Last week, I spoke with a client about exciting opportunities for adopting AI-generated imagery and other emerging technologies in their fundraising efforts.…
QUICK SHOT: 5 steps to win back your lapsed donors
These proven reactivation strategies will help you re-engage support By Mindy Sherfy, Director of Client Support Sometimes, we don’t realize how quickly time passes. That’s especially true for donors, and…
QUICK SHOT: Does a Matching Challenge REALLY work?
Matt Rayburn, Account Director/Strategist Here’s a little info about me… I don’t believe in hacks or shortcuts. I know success in direct marketing – like in life – is the…
