Strengthening Your Brand Awareness Through Strategic Social Media

Mindy Sherfy, BDI Vice President, Client Strategy – Regional & National Accounts and Stephanie Tippitt, BDI Vice President, Digital Strategy

Is your nonprofit using social media to its greatest potential? Once upon a time, Helping Up Mission (HUM) in Baltimore was struggling to reach their community (both donors and people in need of the Mission’s services). With BDI’s help, they came up with a bold plan to get the word out. Learn how they strengthened brand awareness through strategic social media… and how your organization can too!

  • Mindy Sherfy

    Mindy Sherfy, Vice President, Client Strategy

    Mindy Sherfy, Vice President of Client Strategy

    Mindy Sherfy brings to the table more than 30 years of experience in direct marketing and strategic nonprofit fundraising. She has had the opportunity to work with many Rescue Missions, the Basilica of the National Shrine of the Immaculate Conception, Eternal Word Television Network and The Salvation Army. Prior to joining BDI, she served as a Senior Account Director at The Lukens Company.

    As Vice President of Client Strategy, Mindy is dedicated to the success of our regional and national accounts. Her extensive experience in the industry drives BDI’s ability to offer direct response marketing and fundraising best practices to our client partners. Mindy leads a team of Account Directors, Executives and Specialists in building trusted-advisor partnerships and overseeing the development and execution of multi-channel, integrated marketing plans that meet client needs and goals. She also serves on the agency’s Executive Team, providing leadership in growth goals, process improvement, reporting and agency offerings.

More fuel for more impact.

Let's talk.