Michael Tomlinson

QUICK SHOT: Strengthen Donor Relationships During Crisis

These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content, there’s a silver lining: People are connecting online more than ever before. This is great news for nonprofits!

During times of crisis, increased technological capabilities have made it possible for many organizations to continue their fundraising efforts, leverage their digital platforms and even expand their donor bases.

Unfortunately, a few disadvantages also arise in this hyper-connected environment. Even as your organization amplifies its online voice, you’re competing against almost everyone else doing the same. Donors are constantly faced with new facts, varying opinions and conflicting information.

Right now, it's more important than ever to build a trustworthy and dependable bridge to your donors.

Check out this article from BDI partner and trusted advisor Virtuous for expert advice on how to better your connectivity and responsiveness during the crisis.

5 Important Reminders for Responsive Nonprofits | Virtuous Blog>>

The trust you build during this time of crisis – through empathetic truth telling – will remain long after it’s over. And that’s a hope that will never disappoint.

READ PAST QUICK SHOTS HERE>>

  • Michael J. Tomlinson, CEO

    Michael J. Tomlinson, better known as “MT,” is an accomplished marketing, media, and ministry executive.  For more than 30 years he’s led the growth and development of faith-first organizations across the U.S. and abroad.  MT earned degrees in Psychology and Organizational Management and Marketing (MAOM) and brings executive leadership and an entrepreneurial spirit to bear in support of partners’ quest to exponentially expand their impact. He’s served bold and fast growing Christian organizations including: Focus on the Family, David C. Cook International, Dunham+Company and Dr. James Dobson’s Family Talk ministry, where he led as Chief Operating Officer. 

    His calling is to: “champion, drive and risk creativity in myself and others to provide help for a hurting world.”

    Each day, MT is inspired by the abundance of God’s economy and the faithfulness of His people to give generously.  In his role as CEO of BDI, Michael drives BDI’s mission, vision, and strategic direction, ensuring that the agency is innovating in the midst of a rapidly changing environment and leveraging trend changes in philanthropy.

    Along with BDI’s President, MT ensures the agency is equipped with the talent, tools and technologies to effectively serve others by cultivating heart-connected donors. When not serving he can be found playing the guitar, following motorsports, creating art, and enjoying time with family.

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