Here’s Why You Should Test EVERYTHING
Do you know how best to communicate with your donors? How about your loved ones? I recently heard a story from a 20-year-old about how she sent a text message…
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Connecting on THEIR Terms: The “Informed Delivery” of our Messaging
Over the past six months, I’ve traversed this beautiful country of ours and met with many of our valued ministry partners and the national networks, leadership communities, research institutions, and…
Homelessness in the US: 7 Shocking Stats
Do you know how many people are homeless in your city? Maybe you don’t know the exact number, but you certainly know some familiar faces. That older man who sleeps…
A Matching Challenge Could Be Your Best Campaign of the Year
Premier Non Profit Marketing Partner A Matching Challenge campaign can potentially lead to increased response rates, average gifts and net revenue. To maximize your match, here are 3 steps on…
How to Create Your Nonprofit Organization’s Key Messaging
Key messaging isn’t just simple branding. It’s a strategy and story that summarizes who you are in a concise, clear and consistent way to communicate your organization’s identity and build your credibility in the community. It answers the biggest questions about your nonprofit’s mission, and helps effectively steer what people hear about you and how they remember you.
