Important changes to Facebook Fundraiser tool will affect your in-platform donation processing

Calling All Facebook Fundraisers!

Important changes to Facebook Fundraiser tool will affect your in-platform donation processing

Social media companies are constantly switching up how things work – much to the frustration of nonprofit fundraising and marketing professionals! This latest update from Meta is of particular concern because of its potential impact on fundraising revenue for nonprofits.

For several years, Meta, Facebook and Instagram’s parent company, has offered in-platform fundraising options through Network For Good that allowed users to generate fundraising donation pages within the social media platforms themselves. Since 2017, Meta had been covering the fees on all donations made within their platform. 

However, as of November 2023, Meta will no longer cover the fees to process these donations. Additionally, all donations made through the Facebook Fundraiser program will transition to be processed through PayPal Giving Fund (PPGF). 

Changes are coming, whether you like it or not. Bookmark this page (or share it with your Facebook Fundraiser manager!), so you’re not caught off guard by the updates you see and you’re ready to adapt to them. 

Here are some of the updates you will see, in detail: 

Processing Fee 

One of the biggest and most concerning impacts of these changes is that Meta will no longer cover payment processing fees on donations made using Facebook Fundraising. The new fee policy is as follows: 

  • Charge 1.99% + $0.49 in payment processing fees for verified nonprofits
  • Give donors the option of covering the fees

Payment Processor

New Donation Processor – PayPal Giving Fund
Old Donation Processor – Network For Good

As of October 31, all donations collected by the Facebook Fundraiser product will be processed by PayPal Giving Fund. 

Recurring Donations

Any recurring donations set up in Network for Good will end. The last payment processed will be October 31, 2023. As of today, Facebook no longer supports recurring donations. They hope to bring back this feature in the future.

Although recurring giving may be leaving Meta’s Facebook Fundraisers, you should still make cultivating this group a priority of your fundraising programs! BDI Academy’s Shellie Speer-Burnett recently highlighted the reasons why recurring giving programs are too valuable to ignore

Processing Time

For organizations approved for PayPal Giving Fund, payouts can take between two weeks and 45 days. For those not enrolled, it can take up to 90 days to receive your funds via check. Make sure your organization is enrolled and approved now by following the steps in the next section.

Nonprofits that want to continue to use the Facebook Fundraiser product will want to enroll and be verified with PayPal Giving Fund

Step 1: Create a PayPal Business Account 

Use your SSN and the nonprofit’s bank account to create the account

Step 2: Confirm your Nonprofit Status

Verify your nonprofit using the EIN and Bank Statement

Step 3: Enroll with PayPal Giving Fund

Using your confirmed PayPal Account, you will enroll in the PayPal Giving Fund program

BDI can help you build a robust digital acquisition strategy – beyond Facebook Fundraisers – that leverages data insights and dynamic testing to reach your target donors. Please feel free to email me if you’d like to learn more! Change can be a little tricky, but with these insights, you’re equipped for smooth sailing through Facebook’s fundraising transition. 

Stay informed on the latest digital fundraising trends, keep your donors in the loop, and together, let’s continue to release generosity! 

  • Stephanie Turner - Digital Media Manager

    Stephanie Turner, Digital Media Manager

    Stephanie Turner is passionate about helping clients evolve and transform their online presence through innovative digital advertising opportunities. She has nearly 10 years of experience in a variety of industries – including government agencies, higher education institutions, financial service providers, sports team foundations, big and small businesses, and nonprofit organizations. Some of her past clients include Christian Care Ministries, Milken Institute and The Walt Disney Company. 

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