It may be a new year… but many uncertainties remain
Generosity, ultimately, comes down to this question: What will we do with the amazing love that has been given to us.”
– Randy Brewer
As we embrace this new year, there is still much from 2020 that remains with us. COVID-19. Quarantine and social distancing. Zoom meetings. Social and political unrest.
And it’s only February!
With such an intense set of issues, come even more questions…
- How will the Biden administration impact charitable giving?
- Is the pandemic under control… and when will the vaccine be available?
- Will the 2021 stock market pay attention to the bull or to the bear?
- Is my privacy protected… or not? And how might national privacy legislation impact charitable giving?
- What is happening with the U.S. Postal Service and will postal rates continue to escalate?
How many more distractions and uncertainties can we juggle?
I don’t know about you, but I’m overwhelmed and just want it all to STOP. What’s so disturbing and frightening is that all these questions influence and build on one another – and there never seems to be a solution to these very complicated questions we face.
But there’s one powerful and exciting certainty… our cherished nonprofit brands need our encouragement and financial support. Their missions bring solutions and certainty to an uncertain world. This new year, more than ever before, we must dig into our checkbooks (assuming any of us still have a checkbook in this day and age!) and with purpose, passion and the utmost generosity, support our chosen causes.
There’s a measure of certainty found in giving during a particularly challenging time. That’s because giving is a deliberate action to relieve the suffering of others. When we give that gift for others, the greatest beneficiaries often turn out to be ourselves.
It’s a reminder of two important truths when life is hard:
- Others will step in to help us in our time of need and
- This, too, shall pass.
By serving others in this way, we buoy our own faith and courage.
Now is the perfect time to leave some of the uncertainty you may feel behind by getting behind your nonprofit of choice. Encourage your family, friends and colleagues to do the same. Give from your heart with joy, passion and with the certainty that your generosity will make a powerful difference.
