Check out the latest video in my “Insider Tip” series!
From Shellie Speer, Senior VP, BDI Academy
If you’ve been in fundraising for a while, you’ve likely heard the term “cycle of giving.” This references the various phases of donor engagement as they provide their material, volunteer, prayer and financial support. So now, the challenge becomes… how to make the cycle of giving work for you!
First, you need a strategic plan to ensure a solid foundation of support for your organization. This calls for a dynamic and strategic effort from a team of dedicated professionals in your development department. It should be well-coordinated, diligently tracked and adjusted as needed.
The primary responsibility of your development department is to obtain the financial resources that enable your organization to reach your goals. This is attained by leading donors – individuals, churches, businesses and foundations – through the cycle of giving.
No matter where the donor enters the cycle, the goal is to move him or her around the circle to enhance their experience with your organization and solidify your relationship with them.
When a focused, consistent message is integrated into all your communications within your strategic plan, you strengthen your organization’s credibility and reputation. And you will more effectively connect with your audience as you move them through the cycle of giving!
To learn more about how you can make the cycle of giving work for you, watch my newest “Insider Tip” video now! These helpful videos cover some of my most popular training and consulting sessions: Direct Mail. Major Donors. Planned Giving. Volunteers. PR and media relations. And more!
Each is just a few minutes long, but they’re packed full of ideas you can implement at your organization. And every one comes with a free strategy guide you can download and print to gain even more insights on the topic.
Ready to get started? Check out my video, Make the Cycle of Giving Work for YOUR Organization! at the link below and watch for all of my Insider Tip videos! And don’t forget to download the Cycle of Giving information sheet for more information.
BDI Academy – led by Shellie Speer – offers personalized mentoring and consulting for nonprofits. And that help is just an email away! Email Shellie now.
You need to read this! Click here to read “Donor Advised Funds are Hot! Key Takeaways from Giving USA’s NEW Special Report” from BDI’s CEO and President, Michael J. Tomlinson.
