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Meet BDI’s Expanded Media Production Department!

5 ways BDI harnesses the power of visual storytelling for your nonprofit

In fundraising, visuals rule. A compelling photo stops people (and scrolling thumbs) in their tracks.

On average, BDI’s nonprofit client partners see a 50% increase in viewer engagement when they use video in their digital media!

There’s no denying the power of visual storytelling. How can your nonprofit break through the noise of the never-ending content stream… to stop people scrolling and really stand out? See how authenticity and creativity can increase your impact. 

At BDI, we’ve always championed causes through various channels. With our Media Production department, we’re diving headfirst into the world of visual storytelling to help nonprofits convey their mission with authenticity and creativity. 

Here are 5 ways we’re harnessing the power of visual storytelling for nonprofits… and how you can too! 

1. Crafting Impactful Narratives

Investment in media isn’t just about creating videos; it’s about crafting narratives that resonate and inspire. In a digital era dominated by fleeting attention spans, it’s important to make your message count. Authenticity is our cornerstone, and creativity is our tool, guiding us to stories that create lasting impact. 

See how one BDI client partner used powerful visual storytelling to highlight their stories of transformation… 

2. Streamlined Video Campaign Integration

If your nonprofit plans to capture video, it’s important to strategically plan how to maximize the potential of each video from the start. This means your investment is optimized, and each video serves its purpose effectively across multiple channels. Gone are the days of trying to work a standalone video into a campaign after the fact!

3. Cohesion Across Channels

A key advantage of having an agency (or in-house team) handling all your media is that there’s a natural cohesion across all your communication channels. Your video ads align seamlessly with your mail appeals, digital campaigns and social media efforts. It’s about presenting a unified voice and message that resonates consistently with your audience.

4. Cutting-Edge Technology and Expertise

For BDI’s client partners, our Media Production team brings your stories to life with the utmost precision and impact. We’re adopting state-of-the-art gear, leveraging the art of storyboarding and exploring cutting-edge industry techniques, including the power of AI. This commitment to innovation ensures that your message stands out in a crowded media landscape.

5. A Global Perspective

While local videographers have their charm, there are many advantages to collaborating with partners that offer a unique, global perspective. BDI brings together storytellers and media professionals with a focus on the big picture of fundraising. It’s important to consider current marketing trends and industry best practices when developing strong visuals to speak to the right donors, with the right message, right where they are. We believe in the power of stories that can touch hearts and minds across the world.

To guide BDI on this journey, we’re thrilled to introduce our new Video Manager Nate Ingalls. With his expertise and vision, we’re not just stepping into the present; we’re paving the way for a future where your message is heard and felt like never before.

Let’s get to work!

If while reading this, you thought to yourself, YES, this is what we’ve been waiting for, or perhaps you felt a tinge of excitement, we want to hear from you! Even if you’re not sure what kind of projects you want to tackle, we think it’s important to open up the conversation and start brainstorming how our visual storytelling can expand your nonprofit’s message, reach our donors and make an impact.

If you’d like to learn more about how our BDI Storytellers can partner with your nonprofit for greater impact, read more here or reach out to us today.

Check out our recent Quick Shot: A Guide to Digital Marketing Testing for Nonprofits

  • Jhovany Quiroz

    Jhovany Quiroz, Producer, Video & Storytelling

    Since joining BDI in 2015, Jhovany has proven his many talents – starting from his time as Account Specialist, then as manager of our Storytellers Program and resource library. Now, he leads BDI’s production of custom video, photo shoots and AI technologies. It’s a role well-suited to his photography and video experience, and to his success outside of BDI as a published visual artist.

More fuel for more impact.

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