Creative Mandatories vs Fundraising Results: A Balancing Act
If you’ve been in fundraising for long, you’ve no doubt faced it: the tension between your brand’s creative mandatories – or the rules you follow when it comes to your brand voice – and what you know will get results. How do you handle the balancing act? Find out on this episode of “Ready Set Give!”
Anna Koons, BDI Creative Content Manager, shares how a balance between creative mandatories and fundraising results is a healthy dynamic. You can even leverage it to your advantage!
In this episode, you’ll learn…
- How to handle tension between brand style and best practice
- When and when not to prioritize brand guidelines
- Why an outside perspective can be helpful
Listen now to learn how to stay true to your brand – while amplifying your message for more impact!
