Ready Set Give - Fundraising insights with BDI

Episode 8. Brand Voice Part 2: The Healthy Tension Between Brand Style and Best Practice

Creative Mandatories vs Fundraising Results: A Balancing Act

If you’ve been in fundraising for long, you’ve no doubt faced it: the tension between your brand’s creative mandatories – or the rules you follow when it comes to your brand voice – and what you know will get results. How do you handle the balancing act? Find out on this episode of “Ready Set Give!” 

Anna Koons, BDI Creative Content Manager, shares how a balance between creative mandatories and fundraising results is a healthy dynamic. You can even leverage it to your advantage!

In this episode, you’ll learn…

  • How to handle tension between brand style and best practice 
  • When and when not to prioritize brand guidelines
  • Why an outside perspective can be helpful

Listen now to learn how to stay true to your brand – while amplifying your message for more impact!

  • Katrina Williams

    Katrina Williams, Senior Marketing Manager

    After receiving her Bachelor of Arts degree at Azusa Pacific University in 2018, Katrina set out to find an agency that would not only grow her skills in writing and marketing but would serve a greater purpose to help others. It wasn’t long until she found BDI and started her professional career at the agency.

More fuel for more impact.

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