Discover your donor MVPs!
Are your best donors acquired online or offline? The answer may surprise you! You understand the importance of maintaining the relationship with your donors long after their first gift. But…
Data & Analytics
Show me the Money!
In light of the continued expansion of digital marketing technology and increased adoption of online giving, many not-for-profit organizations are wondering if direct mail is perhaps outdated, dead or dying.…
QUICK SHOT: What’s in a Name?
A Rescue Mission Rebranding Study These days, scroll through your social media feed and you’ll probably see a post where someone declares a destination, restaurant or a product as “on…
QUICK SHOT: 4 tips for a donor-optimized donation page
The last time you heard from me, I spent some time on some key strategies to help you create a fundraising-focused website. Today, I want to focus on an aspect…
QUICK SHOT: What Does a Data Geek Do for Fun?
As I was looking through a client’s gift file the other day, I was stopped in my tracks by a donor record. Not because the record had a mistake. Not…
Here’s Why You Should Test EVERYTHING
Do you know how best to communicate with your donors? How about your loved ones? I recently heard a story from a 20-year-old about how she sent a text message…
