QUICK SHOT: What’s in a Name?
A Rescue Mission Rebranding Study These days, scroll through your social media feed and you’ll probably see a post where someone declares a destination, restaurant or a product as “on…
Data & Analytics
QUICK SHOT: 4 tips for a donor-optimized donation page
The last time you heard from me, I spent some time on some key strategies to help you create a fundraising-focused website. Today, I want to focus on an aspect…
QUICK SHOT: What Does a Data Geek Do for Fun?
As I was looking through a client’s gift file the other day, I was stopped in my tracks by a donor record. Not because the record had a mistake. Not…
Here’s Why You Should Test EVERYTHING
Do you know how best to communicate with your donors? How about your loved ones? I recently heard a story from a 20-year-old about how she sent a text message…
