2024 Fundraising Wrap-Up

Insights to shape your nonprofit’s success!

From Katrina Williams, Sr. Marketing Manager

What does your “Fundraising Wrapped” look like this year? You might be familiar with this annual Spotify trend, counting up the minutes you spent listening to your favorite musical artists, genres and songs. If you’re working at a nonprofit, your personal “Wrapped” might be something like…

• Spent 13,342 minutes defending your budget
• Drank 943 cups of coffee, 40% of which you consumed from Oct 1st – Dec 1st 
• Lost 421 hours of sleep worrying about your upcoming event 
• Spent 17,821 minutes with that warm-fuzzy feeling, thinking, This is why I do what I do

As we approach the last few weeks in the year, I want to share a 2024 wrap-up of top articles and trends from both BDI and the nonprofit industry. I hope these helpful fundraising resources can be useful as you and your team plan for the new year. 

BDI’s Resource Wrapped

1. How Nonprofits Can Boost Awareness With Integrated Branding: Learn the key aspects of how an integrated brand experience can rekindle your nonprofit’s presence in your community, including the key factors that nonprofits should consider before launching an integrated campaign. 

2. 2024 Top Online Giving Trends: By looking back at the top trends throughout 2024, nonprofits can learn takeaway benchmarks and giving patterns that can help predict what’s coming in the year ahead. This includes how to optimize your donation page, paid media campaigns, text-to-give and more! 

3. 3 Takeaways from Giving USA: Annual Report on Philanthropy: As the longest-running examination on charitable giving in America, there is so much for nonprofits to learn from Giving USA’s report insights… including how charitable giving is expected to evolve alongside economic pressures and social changes in the year ahead.

4. How Apple iOS18 Is Changing Email Marketing: Earlier this fall, Apple launched iOS 18. This update includes important changes that are already affecting how nonprofits communicate with donors through online channels. Don’t miss out on this important news! 
5. What Nonprofits Should Know About the Decline of the Tithe & Individual Giving: As giving by individuals continues to decline, it’s important to understand how faith is motivating individuals to give and how nonprofits can adjust their communication to reach younger donors and reignite support.

Nonprofit Industry Wrapped

Because news goes by so fast, this wrap-up report focuses on key findings from the latest news in fundraising and philanthropy during the last few months of 2024.

1. How the Generosity Commission Report Could Redefine Philanthropy: This report explores mega-trends that will affect giving going forward, including secularization, a decline in individual giving, how economic strains are changing the way people give and more. 
2. Giving Experience Study Finds That 37% of Social Donors Gave More This Year Despite Economic Pressures: More than a third of social donors reported giving more this year than they have in the past, increasing the average social donation amount by 12% in 2024. Read now to learn what this means for nonprofits going forward.
3. What Nonprofits Need to Know About the New GoFundMe and Meta Partnership: As of Oct. 31, GoFundMe and Meta launched a new partnership that will enhance giving features on Instagram and Facebook. This includes new campaign-sharing options, giving integrations, donor data and live video QR codes.
4. Top Findings from Giving Compass’s Donor Satisfaction and DAF Survey: This study explores the giving patterns of DAF donors and shares how nonprofits can identify the key elements that drive DAF giving to optimize their campaigns.
5. New Data on How Donors Above the Age of 50 Are Engaging in Charitable Giving: As nonprofits focus on cracking the code to young donors, don’t forget your 50+ donors who want to engage! This new survey shows surprising data on how pre-retiree and retiree donors think about giving and want to be involved with nonprofits.

As you close out the year and reflect on your top moments, remember – You’ve Got This! You are rounding the corner to a new year, filled with new, exciting opportunities and a chance to come back to work with a refreshed perspective on what’s to come.