Senior Email and Lifecycle Manager
Alicia Fletcher has 8+ years of experience crafting personalized, data-driven campaigns that build lasting relationships between brands and their audiences. Her background is in email marketing and customer journey strategy across D2C eCommerce, SaaS and B2B sectors – having worked for brands like Gartner and Ferguson Enterprises. As a passionate lifecycle marketing professional, she is excited to bring her skills and expertise to the nonprofit world.
As BDI’s Senior Email and Lifecycle Manager, Alicia develops innovative strategies to engage, convert and retain donors. She draws on her expertise in one-to-one digital channels, such as email and SMS, to cultivate support for our Rescue Mission clients. Alicia is honored to contribute to work that changes lives – combining her passion for strategic marketing with a deep commitment to purpose-driven impact.
