Show me the Money!
In light of the continued expansion of digital marketing technology and increased adoption of online giving, many not-for-profit organizations are wondering if direct mail is perhaps outdated, dead or dying.…
direct mail
QUICK SHOT: How to maximize ROI from a simple acquisition piece this fall!
It’s almost Fall, y’all. And countless nonprofit organizations across the country are preparing for a very busy acquisition season. The most important thing to keep top-of-mind is that every new…
SUMMER UPDATE: United States Postal Service
As we enter the summer months, here’s a brief update on the United States Postal Service (USPS). It’s been a difficult year for USPS, especially given the challenges presented by…
Connecting on THEIR Terms: The “Informed Delivery” of our Messaging
Over the past six months, I’ve traversed this beautiful country of ours and met with many of our valued ministry partners and the national networks, leadership communities, research institutions, and…
