A Guide to Digital Marketing Testing for Nonprofits
Testing ideas to strengthen your fundraising When was the last time you tested your fundraising strategies? In the world of nonprofit marketing, we hear a lot of arguments for A/B…
digital fundraising
QUICK SHOT: New Year, New Donors
Maximizing Long-Term Donor Value in 3 Steps Hooray, you’ve acquired new donors last fall! You’re starting the new year with new donors! So… now what? In a world that seems…
Calling All Facebook Fundraisers!
Important changes to Facebook Fundraiser tool will affect your in-platform donation processing Social media companies are constantly switching up how things work – much to the frustration of nonprofit fundraising…
QUICK SHOT: The New Donor Adventure: From First Gift to Lifelong Support
6 Donor Retention Strategies for Your Nonprofit Recently, I had the privilege of attending the NIO Summit hosted by NextAfter, a gathering of nonprofit professionals dedicated to improving digital fundraising…
Embracing the Era of Google Analytics 4
The key differences between GA4 and UA By Mindy VanderHoeven, Director of Digital Analytics and Operations Out with the old, in with the new! If you’re a user of Google…
4 Best Practices for Nonprofit Digital Analytics
How to track, measure and target your ideal donor By Mindy VanderHoeven, Director of Digital Analytics and Operations When it comes to tracking digital marketing efforts for nonprofits, it can…
