The Self-Fulfilling Prophecy: A Fundraising Epidemic

I recently talked to a ministry CEO who asked me if he should “save” his direct mail acquisition budget for next year, despite being above financial projections year-to-date. When I…

QUICK SHOT: How to maximize ROI from a simple acquisition piece this fall!

It’s almost Fall, y’all. And countless nonprofit organizations across the country are preparing for a very busy acquisition season. The most important thing to keep top-of-mind is that every new…

QUICK SHOT: Connect with Donors During Crisis and Beyond. Here’s How.

Ahhh, life with COVID-19! It seems each day brings additional questions – many of which don’t have a clear answer yet. How accurate is the news? How long will the…

QUICK SHOT: What Does a Data Geek Do for Fun?

As I was looking through a client’s gift file the other day, I was stopped in my tracks by a donor record. Not because the record had a mistake. Not…

QUICK SHOT: Death, Taxes and Donor Attrition

It has been said that nothing in life is certain… except death and taxes. When it comes to fundraising, there is a third certainty: donor attrition. If there’s one thing…

Joy in the Little Things

The warm morning sunshine leaks through the windows of a one-story, red and white home in the jungle-green hills of Los Angeles. The house is filled with the clacking of…