Is Donor Burnout Real?
How to inspire donor loyalty and longevity The phrase “Donor Burnout” has been used in our industry for years. But is it real… or simply a myth to scare away…
How to inspire donor loyalty and longevity The phrase “Donor Burnout” has been used in our industry for years. But is it real… or simply a myth to scare away…
Now as the official inauguration of a new President is complete, there are a number of developing issues that could impact the effectiveness of nonprofit fundraising strategies and tactics. Of…
A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…
Let’s start with the basics: Data is a collection of raw information including text, numbers, donations, images… and on and on. Bored yet? Know why you’re bored? Because data, as…
“Are we sending too many emails?” This is a question our digital team gets asked a lot, especially right now. And honestly, we DO send a lot of emails on…
It’s finally December and the whole world has been expectant of 2020 coming to a close. It has, indeed, been a year of unprecedented, challenging times: Uncertainty, worry, anxiety, stress,…