Responding to the Pandemic

The single most affirming and encouraging insight from the past several months for me is this: people really care. They care about their safety, about the health of their loved…

QUICK SHOT: Meeting Your Donors in the Midst of Their Crisis

What we hoped would be a sprint may end up being a marathon. We’ve lived in the midst of the pandemic for many months now. As genuine struggle and the…

The Self-Fulfilling Prophecy: A Fundraising Epidemic

I recently talked to a ministry CEO who asked me if he should “save” his direct mail acquisition budget for next year, despite being above financial projections year-to-date. When I…

QUICK SHOT: Connect with Donors During Crisis and Beyond. Here’s How.

Ahhh, life with COVID-19! It seems each day brings additional questions – many of which don’t have a clear answer yet. How accurate is the news? How long will the…

Is there any good news for giving in the 2020 Giving USA Report?

It’s incredibly important to understand giving trends that impact the vital work YOU are accomplishing today and the context in the broader spectrum of philanthropy in America – especially when…

QUICK SHOT: Strengthen Donor Relationships During Crisis

These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content,…