Rebrand a nonprofit

Rebranding 101: Pros, Cons, Considerations

6 BIG rebranding questions… answered! 

From Lolly Colombo, Executive VP Client Service

“Your brand is the single most important investment that you can make in your business” – Steve Forbes

Let’s talk about your brand. 

As a nonprofit, your brand is a critical piece in securing the long-lasting trust and support of donors. After all, how can you expect donors to support your mission if your brand does not fully reflect what you do? 

At BDI, more and more frequently, clients have been asking us about brand development and brand strategy. We discuss questions like…

Is our brand outdated? Does our brand still represent the work we do? 

How do you know when to rebrand and what’s involved? 

What do I need to know about possibly rebranding? 

In last month’s Empower Webinar Series, I had the opportunity to tackle some of these very important questions and engage in a lively Q&A with our listeners! If you are considering rebranding or want to learn more about brand equity and brand purpose, I invite you to listen today.

Check out this webinar to learn the pros, cons and things you need to take into consideration regarding a rebrand at your organization.

Don’t have time to watch the full webinar? Navigate to the topic that is most important to you! 

The BDI team would be happy to discuss any questions that you might have about rebranding at your organization. Please don’t hesitate to email me, or pick up the phone and call us today! 

You need to read this! Click here to read “BDI Has a New Brand!” from BDI’s CEO and President, Michael J. Tomlinson.

Check out last month’s Inspire >>

  • Lolly Colombo, Exec VP Client Services

    Lolly Colombo, Chief Client Officer

    With over 30 years of program and agency experience, Lolly Colombo has brought her passion, expertise and heart of service to some of the world’s most beloved charities and faith-based organizations. She has had the pleasure of serving with Food for the Hungry, The Christian Broadcasting Network, Operation Blessing International,TBN, In Touch Ministries, The International Fellowship of Christians and Jews, The Salvation Army, Gospel Rescue Missions and others.

More fuel for more impact.

Let's talk.