Boost your fall fundraising with this digital touchpoint
By Amanda Kirby, Strategist/Account Director
It’s (almost) the most wonderful time of the year… Giving Tuesday!
To everyone else, the holidays may mean festivities, fancy dinners and shopping lists. To the nonprofit fundraiser, they also mean a flurry of holiday fundraising campaigns. With no long breaks between these holidays, it’s often challenging to give each one the fundraising attention they deserve.
Although Giving Tuesday sometimes gets lost in the shuffle between Thanksgiving and Christmas, it’s an important day for fundraising: Donors in the U.S. gave $3.1 billion on Giving Tuesday alone in 2022!
Make Giving Tuesday a pillar of your fall fundraising this year! Read on for 3 tips to make your Giving Tuesday campaign a success.
Why Giving Tuesday?
When raising money for Thanksgiving meals, Christmas gifts and urgent Year-End needs, you may be asking yourself, “Why should my organization participate in Giving Tuesday?”
Entering its 11th year, Giving Tuesday has become a global event. A few fun facts* about this generosity movement:
- In 2022, 37 million adults in the United States participated in Giving Tuesday in some way.
- Among U.S. adults, participation in Giving Tuesday increased by 6% over 2021.
- Giving Tuesday continues to grow. Donations on Giving Tuesday 2022 increased by 15% compared to 2021 and 25% since 2020.
Shoppers may be thinking about Black Friday and Cyber Monday. Giving Tuesday is a great reminder to donors to remember a gift to their local nonprofit during this busy season, too.
Bottom line: If you aren’t promoting Giving Tuesday, other nonprofits in your area are. While there are so many worthy causes to donate to, it’s important to ensure your organization isn’t falling behind during this critical season. Here are 3 tips for making your Giving Tuesday Campaign a success:
1. Make it a Match
If you know me, you know I’m a fan of a Matching Challenge! Securing even a small matching gift for Giving Tuesday is a great way for your organization to stand out.
2. Consider a Tangible Goal
Another way to make your Giving Tuesday campaign stand out is to be very clear in your messaging. You can achieve this by setting a tangible goal for your organization.
There’s no shortage of stories about how your nonprofit impacts people and the community. Why not share some of the ways your team is making an impact, or share some urgent needs for improvements?
Some ideas:
- Serving 20,000 meals between now and the end of the year to nourish hungry neighbors
- Providing Christmas gifts for the 50+ children at the Mission to make their holiday extra special
- Raising funds for new mattresses for the Men’s Shelter to provide comfortable, safe shelter
3. Start Your Message Early
While Giving Tuesday falls on the first Tuesday after Thanksgiving, don’t wait until then to start sharing your message. Digital communication is key in any Giving Tuesday campaign.
Consider sending an email to donors 2-3 weeks ahead of the big day! Follow up with social media posts to let your supporters know that you need their help to meet the matching challenge or other Giving Tuesday goal your team has established. Urgent, follow up email messages on Giving Tuesday will help reinforce the need and drive action for the donor. And don’t forget the all important thank you!
Need help?
BDI’s team can support you in any and all Giving Tuesday needs! From proven email marketing campaigns and social media assets, to press releases and strategy sheets, we’ve got you covered! Connect with your BDI Strategy team, or feel free to contact us here.
Check out last week’s Quick Shot – “Embracing the Era of Google Analytics 4”
