Quick Shot: How Much Direct Mail Is Too Much?
Testing and Results Are Our Guide By David Stolberg, Strategist/Senior Account Director A concern we hear from our ministry partners – and perhaps something you’ve felt – is that donors…
Testing and Results Are Our Guide By David Stolberg, Strategist/Senior Account Director A concern we hear from our ministry partners – and perhaps something you’ve felt – is that donors…
A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…
It’s almost Fall, y’all. And countless nonprofit organizations across the country are preparing for a very busy acquisition season. The most important thing to keep top-of-mind is that every new…