Make Repetition Part of Your Fundraising
Here’s why repeating yourself will benefit your nonprofit marketing and fundraising… From Sarah Wallin, Creative Director If your childhood was anything like mine, you probably heard this warning from your…
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QUICK SHOT: Make Repetition Part of Your Fundraising
Here’s why repeating yourself will benefit your nonprofit marketing and fundraising… By Sarah Wallin, Creative Director If your childhood was anything like mine, you probably heard this warning from…
Quick Shot: How Much Direct Mail Is Too Much?
Testing and Results Are Our Guide By David Stolberg, Strategist/Senior Account Director A concern we hear from our ministry partners – and perhaps something you’ve felt – is that donors…
QUICK SHOT: Is direct mail for older donors only?
A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…
QUICK SHOT: How to maximize ROI from a simple acquisition piece this fall!
It’s almost Fall, y’all. And countless nonprofit organizations across the country are preparing for a very busy acquisition season. The most important thing to keep top-of-mind is that every new…
