Tony Luna

Tony Luna Named BDI’s Chief Client Officer

From Michael J. Tomlinson, CEO, BDI

The landscape of nonprofit fundraising continues to evolve. At BDI, we meet this moment not with hesitation, but with intention. With every shift in the marketplace, we see an opportunity to sharpen our programs, strengthen our knowledge and most importantly, ensure that we are putting BDI’s client partners at the center of everything we do.   

I’m honored to work alongside a team of experienced, servant-hearted leaders who are focused on excellence and driven by impact. Today, I’m excited to share a new chapter in our team’s journey…  

Tony Luna has been named BDI’s Chief Client Officer!  

Since joining BDI in 2024 as Executive Vice President of Client Service, Tony has made an immediate and lasting difference. With a career rooted in nonprofit strategy and agency leadership – including roles at World Vision, Free Wheelchair Mission and One & All – Tony brings both deep expertise and a personal passion for helping ministries grow and thrive.  

As Chief Client Officer, Tony will continue to lead our Client Services department to oversee the strength and success of our programs and be a trusted advisor to our team. His role is central to ensuring that our strategies and solutions stay rooted in what matters most: driving outcomes, honoring donors and equipping our client partners to serve their communities with excellence.  

Tony is a leader with integrity, vision and grit. He listens deeply, plans wisely and acts with the kind of heart-first focus that defines who we are at BDI.   

His elevation to this role reflects the leadership he’s already demonstrated and the continued impact we believe he’ll have on behalf of our client partners.

“Today marks not just a title change, but a deeper commitment to the relationships that are the heartbeat of BDI. Moving to Chief Client Officer means championing every client’s success story and ensuring their voices remain at the center of everything we do. I’m honored to transform our client relationships into lasting partnerships that drive mutual growth.”

– Tony Luna 

Please join me in celebrating Tony in this well-deserved new chapter. We are grateful to have his leadership at the table as we move forward, together, to help us serve our client partners with even greater excellence in the years to come.

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  • Michael J. Tomlinson, CEO

    Michael J. Tomlinson, better known as “MT,” is an accomplished marketing, media, and ministry executive.  For more than 30 years he’s led the growth and development of faith-first organizations across the U.S. and abroad.  MT earned degrees in Psychology and Organizational Management and Marketing (MAOM) and brings executive leadership and an entrepreneurial spirit to bear in support of our partners’ quest to exponentially expand their impact. He’s served bold and fast growing Christian organizations including: Focus on the Family, David C. Cook International, Dunham+Company and Dr. James Dobson’s Family Talk ministry, where he led as Chief Operating Officer.

    His calling is to: “champion, drive and risk creativity in myself and others to provide help for a hurting world.”

    Each day, MT is inspired by the abundance of God’s economy and the faithfulness of His people to give generously.  In his role as CEO of BDI, Michael drives BDI’s mission, vision, and strategic direction, ensuring that the agency is innovating in the midst of a rapidly changing environment and leveraging trend changes in philanthropy.

    Along with BDI’s President, MT ensures the agency is equipped with the talent, tools and technologies to effectively serve others by cultivating heart-connected donors. When not serving he can be found playing the guitar, following motorsports, creating art, and enjoying time with family.

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