Digital Media Operations and Buying Associate
A seasoned digital marketer, Yesenia has over a decade of experience in agency, in-house and freelance roles. Her career began at Yahoo!, where she honed her skills in search marketing. She then worked for an agency in London, managing accounts for brands such as GHD and Hearst Publishing. After returning to Yahoo! in the United States, she led global advertising campaigns for major travel clients including Expedia and TripAdvisor.
As someone with a passion for learning, Yesenia has expanded her knowledge of user experience analysis, advanced tracking, digital asset management and social media. She uses all of these skills in her role as Digital Media Operations & Buying Associate at BDI. Her dedication to serving others fuels her strong work ethic. She is also guided by her core values of equity and access, which she channels into creating meaningful impact for our nonprofit client partners.
