Director of Data Services
Letty has over 20 years of nonprofit fundraising agency experience in the areas of direct response marketing strategy, acquisition, research and analytics. With an eye for analyzing and interpreting data, she advises on appropriate campaign strategies and captures vital data analytics that help obtain the best results. Letty has had the privilege to partner with American Red Cross, Rescue Missions, Food Banks, The Salvation Army and Sheriffs Associations.
In her role as Director of Data Services at BDI, Letty’s exceptional leadership and dedication is instrumental for our data initiatives. She oversees both our custom and network client partners while also managing our Data Specialist team in their daily duties of data quality control and analyzing data analytics. She is passionate about facilitating the utmost quality control, research and collaboration on educational programming.
