Senior Digital Marketing Specialist
Audriana has more than four years of experience in digital marketing and nonprofit fundraising. Through her former work with business-to-consumer clients, she developed a strong foundation in campaign execution, digital strategy and audience engagement. After discovering a passion for nonprofit marketing and fundraising, she developed expertise in donor behavior, digital communications and fundraising best practices. She has helped a range of nonprofit organizations strengthen donor relationships and achieve fundraising goals through data-driven digital marketing initiatives.
As Senior Digital Marketing Specialist at BDI, Audriana manages fundraising campaigns across email and donation platforms from build through deployment. She specializes in creating and optimizing donor-centric lifecycle journeys and assists with list management, audience segmentation and ongoing performance improvements. In addition to providing day-to-day support, she also offers strategic recommendations about website updates and optimization that enhance the online donor experience.
