Digital Media Buyer, Social
A San Diego native, Alan Estrada is an expert in Digital Marketing, Media Planning and Strategy. He brings to BDI over seven years of experience. Much of that time was spent with the Ad Council, for which Alan developed strategies and managed digital campaigns across all social platforms. He has worked with top-tier clients, including The White House, Susan G. Komen, Feeding America, Goodwill and Meals on Wheels. He also managed the CDC’s Emergency COVID-19 campaign across various social media platforms in 2020.
In his role as Digital Media Buyer for BDI, Alan is responsible for optimizing performance of ad campaigns on Facebook and search platforms that acquire and cultivate donors. He is passionate about cultivating donated advertising and enhancing other media capabilities for our client partners – with the goal of furthering their work to change lives in their communities.
