Embracing the Era of Google Analytics 4
The key differences between GA4 and UA By Mindy VanderHoeven, Director of Digital Analytics and Operations Out with the old, in with the new! If you’re a user of Google…
GA4
4 Best Practices for Nonprofit Digital Analytics
How to track, measure and target your ideal donor By Mindy VanderHoeven, Director of Digital Analytics and Operations When it comes to tracking digital marketing efforts for nonprofits, it can…
QUICK SHOT: 4 Best Practices for Nonprofit Digital Analytics
How to track, measure and target your ideal donor By Mindy VanderHoeven, Director of Digital Analytics and Operations When it comes to tracking digital marketing efforts for nonprofits, it can…
5 Must-Have Digital Fundraising Strategies in 2023
By Stephanie Tippitt, Vice President, Digital Strategy Are you tired and inspired all at the same time? If you work in marketing and fundraising for nonprofits, you probably understand this…
How Will Google Analytics 4 Impact Your Nonprofit Marketing?
Get ready! 5 changes coming to Google Analytics In digital marketing, things are always changing at a rapid-fire pace! This has been especially true over the past year, with a…
