4 Tips for Optimizing Your Direct Mail Acquisition
And what your data can tell you NERD ALERT! It’s true, I have a T-shirt that says, “I heart data,” and I am PROUD OF IT! Allow this self-professed data…
direct mail
QUICK SHOT: Send More Mail in 2024… and USPS Will Pay You!
What nonprofits need to know about the new USPS postage credit If you’re like me, some good news during a busy work day can brighten your outlook on the entire…
3 Tips for a Successful Giving Tuesday Campaign
Boost your fall fundraising with this digital touchpoint By Amanda Kirby, Strategist/Account Director It’s (almost) the most wonderful time of the year… Giving Tuesday! To everyone else, the holidays may…
QUICK SHOT: Direct Mail: It’s Alive! 3 Reasons Why It Still Works in Fundraising
And why it’s pivotal for your digital strategy The last few years have been hard on direct mail fundraising for nonprofits. Coming out of COVID, we saw direct mail file…
Why Nonprofits Should Segment Specialty Donors
Boost your fundraising results with this experiment! By David Stolberg, Strategist/Senior Account Director Over the years, my clients have heard me repeat this phrase countless times: “Donors will not give…
QUICK SHOT: Back to Basics: The Bounce-Back Offer!
Why time-tested strategies in direct mail still work. Last week, I spoke with a client about exciting opportunities for adopting AI-generated imagery and other emerging technologies in their fundraising efforts.…
