Resource Hub

Supercharge your fundraising program

Read here for expert insight on the latest trends, research and updates in philanthropy, marketing and fundraising for nonprofits.

Resource Hub Page Header Icon

Shellie Speer

How to Create Your Nonprofit Organization’s Key Messaging

Key messaging isn’t just simple branding. It’s a strategy and story that summarizes who you are in a concise, clear and consistent way to communicate your organization’s identity and build your credibility in the community. It answers the biggest questions about your nonprofit’s mission, and helps effectively steer what people hear about you and how they remember you.

More fuel for more impact.

Let's talk.