Embracing the Era of Google Analytics 4
The key differences between GA4 and UA By Mindy VanderHoeven, Director of Digital Analytics and Operations Out with the old, in with the new! If you’re a user of Google…
Posts by Mindy VanderHoeven
4 Best Practices for Nonprofit Digital Analytics
How to track, measure and target your ideal donor By Mindy VanderHoeven, Director of Digital Analytics and Operations When it comes to tracking digital marketing efforts for nonprofits, it can…
QUICK SHOT: 4 Best Practices for Nonprofit Digital Analytics
How to track, measure and target your ideal donor By Mindy VanderHoeven, Director of Digital Analytics and Operations When it comes to tracking digital marketing efforts for nonprofits, it can…
How Will Google Analytics 4 Impact Your Nonprofit Marketing?
Get ready! 5 changes coming to Google Analytics In digital marketing, things are always changing at a rapid-fire pace! This has been especially true over the past year, with a…
5 Essentials for Your Email Marketing Platform
Adopt these easy and essential email marketing tips today! By Mindy Vanderhoeven, Director of Digital Analytics & Operations Read Time: 4 minutes In the world of digital fundraising, one of…
QUICK SHOT: What Makes a Good Email Marketing Platform (and why it’s important!)
5 “must-haves” to take your email marketing program to the next level By Mindy Vanderhoeven, Director of Digital Analytics & Operations In the world of digital fundraising, one of the…
