Digital
Speak to the heart of your donors online
While other digital programs start with impressive stats and great ROI, BDI Digital starts somewhere else: the heart.
The heart of your organization, your stories of life-changing impact, the DNA of your cause are what set you apart.
Discover how BDI Digital can help you amplify your message to targeted audiences with data-driven, cross-channel fundraising campaigns that move donors’ hearts to give generously.
Digital Acquisition
Ready to meet your new donors? BDI Digital helps you find them online! We start by capturing their attention… then we share your compelling story to capture hearts. We make your cause their cause!
Drive the acquisition of new donors and the reactivation of lapsed donors online through:
Facebook & Instagram Ad Campaigns
Enhance ad performance through custom audiences, retargeting, donor demographics and optimization strategies.
Programmatic Display Advertising
Leverage custom audiences, retargeting, zip code and demographic targeting, and animated and video ads in both banner and native ad placements.
Search Engine Marketing (SEM)
Get discovered by new audiences through Google Ads, Microsoft Ads, Google Grant.
OTT (over-the-top)/CTV Advertising
Deliver content over the Internet on any streaming service (like Hulu or YouTube) directly to viewers.
YouTube Advertising, Programmatic Audio, Digital Out-of-Home and TikTok
Reach your target audience on innovative and evolving media platforms.
Digital Cultivation
Send the right message, to the right donor, at the right time, on the right channel. When fundraising for nonprofits, alignment is key! Through targeted messaging strategies that communicate your vision, BDI Digital helps you cultivate a community of donors who feel invested in your mission and impact.
With four levels of increasing campaign volume and customization to choose from, you are in control! BDI Digital offers expertise in these key areas:
Website Marketing
- New site builds and refreshes
- Search optimization (SEO/SEM)
- Web support for content and technical updates
- Custom photography and video
Donation Platform Expertise
- Donation page optimization
- Custom page development
- Tracking & reporting on engagement & revenue
Email Marketing
- eAppeals & eNewsletters integrated with direct mail messaging
- Custom eAppeals (upon request)
- Website lightbox strategies
Campaign Tracking
& Analytics
- Advanced digital reporting
- Custom analytics
- Real time digital reporting dashboards
Organic Social Media
- Integrated organic social media content (text and images) for every email marketing campaign
Fundraising-Focused Websites
Welcome donors into your community of support
Your website acts as a virtual front door to your organization – an online hub where you can offer help to people in need and ask for your community’s support.
Our experienced team of developers, designers and writers can help you develop a new website or refresh an existing site – including optimizing your website and donation page for mobile visitors.
Discover how BDI helped one nonprofit client increase conversions by 13%! Read the Donation Page Case Study now. >>
Does your website accurately represent who you are to the world? When you build a website with BDI, you have the opportunity to work with our BDI Storytellers to ensure any photos and videos on your site tell your organization’s unique story.
We lead with this bold, beautiful imagery that is strategically designed to welcome, engage and inspire all who come to your site. Our custom background videos offer a look inside the incredible heart and hope at your organization.
But more than just tugging at the heartstrings, our websites motivate people to give generously. We incorporate solid, strategic fundraising practices that bring in results while building relationships.
BDI Websites
Rockford Rescue Mission
A strong hero image welcomes visitors to the site and custom photography throughout helps illustrate the organization’s unique services.
City Union Mission
Visitors to this site are invited to step into the shoes of someone coming to the Mission for the first time through an emotional background video.
Evansville Rescue Mission
Background video offers visual interest with a wide representation of people helped at this Rescue Mission.
San Diego Rescue Mission
With strong branding that extends to their photo treatments, this organization’s website stands out among others.
Analytics, Tracking & Reporting
Uncover new insights to strengthen your impact! BDI Digital offers robust digital analytics, campaign tracking and reporting so you have all the data insights you need to reach the right donors who deeply care about your cause.
Real Time Paid Media Reporting
Discover each channel’s performance for key metrics such as impressions, clicks, conversions, revenue, average gift and ROI through our online digital dashboards.
Triannual Digital Analytics Report*
Review your online revenue, website traffic, email, social media and paid digital media performance through this comprehensive report.
Custom Digital Reports
By request, BDI Digital can provide campaign specific reporting for your special projects and awareness campaigns.
*This level of reporting is available when participating in both BDI Digital Acquisition and Cultivation.
