Sustainer Strategy Sparks Growth in Retention & Revenue

The Challenge

For the past 3 years, nonprofits nationwide have experienced widespread declines in individual giving. To combat this trend, the Rescue Mission of Middle Georgia needed to increase donor retention and maximize revenue from their existing donors.

The Solution

To engage more donors both online and offline, BDI developed an omnichannel sustainer strategy. Consistent messaging (“your monthly gift changes lives”) across channels spoke to both faith-driven motivations and personal impact, which drove stronger conversion rates for sustainer audiences.

The Results

The Rescue Mission of Middle Georgia saw impressive 3-year growth – retaining more donors, increasing sustainer revenue and strengthening donor commitment.