The Challenge
Union Gospel Mission Twin Cities was in dire need of reliable transportation for their recovery program residents. Because summer is an ideal time to reach targeted, high-level donors, they set an ambitious goal to raise $150,000 through a multi-channel, major donor campaign.
The Solution
BDI’s print and digital strategies featured:
- Follow up from Major Gift Officers
- Clear mailer for brochure to show through
- Interactive, vertical map-like brochure
- Integrated email and donation page
- Highly selective segmentation and ask strategy to increase revenue
The Results
The campaign exceeded its goal to fund a 15-passenger bus and minivan for the Mission’s residents! Notably, the Mission received several phone calls from donors interested in meeting a stretch ask ($30,000) for the cost of an entire van.
If you would like to learn more about how BDI can help you increase your revenue
with major donor strategies, please contact our team today.
If you’re looking for a truly collaborative partner and would like to learn more about how BDI works alongside our clients, please contact Heidi today.
Heidi Caster, Senior Vice President, Client Partnership
(425)269-2658 | hcaster@bdiagency.com
