The Challenge Rockford Rescue Mission wasn’t looking for a quick fix. They wanted sustained growth, and they believed they could find that growth online. They partnered with BDI to overhaul their digital fundraising program and achieve the results they desired. The Solution BDI helped Rockford Rescue Mission strengthen their digital presence through strategies to expand brand awareness and increase donor…
The Challenge For the past 3 years, nonprofits nationwide have experienced widespread declines in individual giving. To combat this trend, the Rescue Mission of Middle Georgia needed to increase donor retention and maximize revenue from their existing donors. The Solution To engage more donors both online and offline, BDI developed an omnichannel sustainer strategy. Consistent messaging (“your monthly gift changes…
The Challenge Union Gospel Mission Twin Cities was in dire need of reliable transportation for their recovery program residents. Because summer is an ideal time to reach targeted, high-level donors, they set an ambitious goal to raise $150,000 through a multi-channel, major donor campaign. The Solution BDI’s print and digital strategies featured: The Results The campaign exceeded its goal to…
The Challenge With homelessness in Baltimore on the rise, donor support was more critical than ever. Helping Up Mission needed giving revenue to increase… fast. The Solution BDI refined messaging, repackaged campaigns and reduced costs by sharing production with other nonprofits. Smart targeting helped strengthen the mail file to find – and keep – better donors. The Results These changes,…
The Challenge Video is a key way to share stories of transformation, but outsourcing production is costly for nonprofits. They need a way to reduce production cost while still sharing powerful video testimonies that inspire donors and increase conversion rate. The Solution BDI’s Video Production Team recorded raw video footage of testimonial interviews for transcription. From this footage, our Creative…
The Challenge In 2022, inflation in the US reached a 40-year high of 8%. This economic uncertainty led many donors to cut back on charitable giving… decreasing fundraising revenue and impacting nonprofit organizations across the board. The Solution As a test, BDI asked two donor groups for 20% less across 52 clients in two direct mail cultivation appeals. Both appeals…
