The Challenge Union Gospel Mission Twin Cities was in dire need of reliable transportation for their recovery program residents. Because summer is an ideal time to reach targeted, high-level donors, they set an ambitious goal to raise $150,000 through a multi-channel, major donor campaign. The Solution BDI’s print and digital strategies featured: The Results The campaign exceeded its goal to…
The Challenge With homelessness in Baltimore on the rise, donor support was more critical than ever. Helping Up Mission needed giving revenue to increase… fast. The Solution BDI refined messaging, repackaged campaigns and reduced costs by sharing production with other nonprofits. Smart targeting helped strengthen the mail file to find – and keep – better donors. The Results These changes,…
The Challenge Video is a key way to share stories of transformation, but outsourcing production is costly for nonprofits. They need a way to reduce production cost while still sharing powerful video testimonies that inspire donors and increase conversion rate. The Solution BDI’s Video Production Team recorded raw video footage of testimonial interviews for transcription. From this footage, our Creative…
The Challenge In 2022, inflation in the US reached a 40-year high of 8%. This economic uncertainty led many donors to cut back on charitable giving… decreasing fundraising revenue and impacting nonprofit organizations across the board. The Solution As a test, BDI asked two donor groups for 20% less across 52 clients in two direct mail cultivation appeals. Both appeals…
The Challenge Helping Up Mission in Baltimore was successfully communicating with donors using a video messaging platform. But it wasn’t cultivating enough gifts – they received five or fewer donations per video message. The Solution To lift response and increase revenue, BDI developed a text-to-give program for HUM. The texts included both requests for donations and affirmational messages. From October…
The Challenge Since January 2020, homelessness in San Diego had increased by 10 percent, with most recent counts identifying more than 12,000 people experiencing homelessness locally. The need was greater than ever… but so was the public’s compassion fatigue. The Solution The San Diego Rescue Mission launched the Every Heart capital campaign to expand local services. BDI created a multi-channel…
