Taryn is a marketing and media strategy leader with 25+ years in marketing leadership – most recently in nonprofit direct-response fundraising and revenue growth. She has led multi-channel paid media strategy and optimization for mission-driven organizations across the humanitarian and Rescue Mission space, while also supporting healthcare, education and select for-profit brands. Her client experience includes organizations such as The Salvation Army, Meals on Wheels, Mayo Clinic, K9s for Warriors, Feed the Children, CDC Foundation, Ronald McDonald House Charities and more.
In her role as Director of Digital Media at BDI, Taryn leads strategy, execution and optimization for multi-channel paid media campaigns that drive donor acquisition and revenue growth. She oversees platforms including Meta, Google Ads, programmatic media and YouTube. With her expertise in media plans, forecasts and pacing models, she helps ensure strong stewardship of our Client Partners’ investments. She also oversees results and reporting that help our Client Partners and staff make informed, data-driven decisions.
