The Challenge
Helping Up Mission in Baltimore was successfully communicating with donors using a video messaging platform. But it wasn’t cultivating enough gifts – they received five or fewer donations per video message.
The Solution
To lift response and increase revenue, BDI developed a text-to-give program for HUM. The texts included both requests for donations and affirmational messages. From October 2023 to March 2024, they sent 13 texts – with inspiring results.
The Results
- 6-8 ROI per text message
- $279 highest average gift
- 3-4% click rate for text messages
If you are interested in learning how BDI can help connect with donors in your community, please contact our team today.
Heidi Caster, Senior Vice President, Client Partnership
(425)269-2658 | hcaster@bdiagency.com
