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Account Specialist
Job Description
Department: Client Service
Report to: David Stolberg, Strategist/Account Director
Position: Full-time
Hours: 40 hours / week
Position Purpose
The role of the Account Specialist is to provide exceptional support for the management of new and existing clients, to ensure client satisfaction through superior service, and to encourage account growth through careful relationship and project stewardship. The Account Specialist will report to and work directly with the Account Strategist to establish and cultivate the business relationship; gain and maintain a high level of understanding of the client’s service area, unique positioning, overall objectives, and requirements; and assist in the execution of a uniquely tailored direct marketing program. The Account Specialist will interact with clients to respond to inquiries, to provide program and product updates and marketing and communications updates, as well as campaign, technical, and other account-related support. The Account Specialist may also serve as project lead/subject matter expert on agency special projects – which may require advanced-level database work, digital asset/resource management, marketing and/or public relations tasks, or event coordination, as assigned.
Essential Duties and Responsibilities
- Oversees all Regional and National design projects from conceptualization to delivery
- Concepts, designs and produces digital, print, and social media campaigns that support our clients’ fundraising and marketing efforts
- Arranges and assigns projects to Production Artist employees and contractors for Regional and National client projects; reviews work to ensure high quality, and ensures projects are produced in accordance with creative direction from the Client Services team
- Develops identities (visual aesthetic, imagery, iconography, typography, layouts) for campaigns—including assets for social, digital, email, printed collateral, and more
- Thinks creatively to develop new design concepts, graphics, and layouts while maintaining campaign objectives
- Helps translate marketing objectives into clear creative strategies, telling inspiring stories that drive measurable impact
- Keeps up to date on industry trends, print and digital marketing best practices, and researches new ideas to ensure campaigns are evolving in a constantly changing print and digital landscape
- Works closely and collaborates with cross-functional teams including Project Management, Creative, and Client Service
- Participates in collaborative revision and approval process until final design is approved
- Prioritizes and manages multiple projects within design specifications and deadlines
- Participates and contributes to meetings as appropriate, including weekly Design Team meetings
- Presents creative work internally and to clients, giving a rationale for aesthetic choices and how the creative work meets strategic goals
- Other related duties and responsibilities as assigned
Skills and Abilities
- Design Skills:
– Advanced skill sets in designing for print, web and multimedia, ideally having produced integrated marketing campaigns across digital, social, and print. Background in designing for nonprofits is a plus
– Strong conceptual skills, high-level sense of design, layout, and typography—both for digital and print applications
– Mastery of design fundamentals: typography, composition, color theory, layout, and visual hierarchy
– Working knowledge of the graphic production process, file preparation for print and digital platforms, photo editing and animated GIF creation
– A broad thinker who can offer a variety of design solutions
– Ability to take a project from concept to completion through an iterative creative process in a collaborative team environment - Relationship Building: Team player with a collaborative spirit; fosters productive relationships; values others’ opinions, shows appreciation, and seeks to understand different perspectives
- Communication Skills: Must have excellent written and verbal communication skills. This position requires the ability to pitch concepts to stakeholders. Additionally, a Senior Designer must clearly and effectively communicate and collaborate on cross-functional teams and offer creative and effective solutions
- Computer Skills: Expert knowledge in Photoshop, Illustrator, InDesign and other programs in the Adobe Creative Suite. Experience with motion design is a plus (After Effects, Premiere Pro); must demonstrate proficiency in the use of business-related software such as Microsoft Office: Word, Excel, Outlook, Workfront and Dynamics, and quickly learn, understand and implement the operation of the agency’s e-Tools
- Decision-Making and Problem-Solving: Must be a self-driven problem solver and question-asker with a positive attitude; must demonstrate strong decision-making, problem-solving, and critical thinking skills
- Organization Skills: Must have excellent organization, planning, execution, and time management skills
- Attention to Detail: Must pay close attention to detail, developing error-free designs across all mediums
- Must be punctual, flexible and able to function well in a fast-paced environment and meet deadline
Educational Requirements and Qualifications
- Bachelor’s degree ideally in analytics, marketing, business, or communications.
- Ideally, two or more years’ experience in database management, print production, account service, project work, media, or creative/traffic departments in a marketing agency environment.
Work Environment
- Professional services office environment
Account Specialist
Job Description
Department: Client Service
Report to: David Stolberg, Strategist/Account Director
Position: Full-time
Hours: 40 hours / week
Position Purpose
The role of the Account Specialist is to provide exceptional support for the management of new and existing clients, to ensure client satisfaction through superior service, and to encourage account growth through careful relationship and project stewardship. The Account Specialist will report to and work directly with the Account Strategist to establish and cultivate the business relationship; gain and maintain a high level of understanding of the client’s service area, unique positioning, overall objectives, and requirements; and assist in the execution of a uniquely tailored direct marketing program. The Account Specialist will interact with clients to respond to inquiries, to provide program and product updates and marketing and communications updates, as well as campaign, technical, and other account-related support. The Account Specialist may also serve as project lead/subject matter expert on agency special projects – which may require advanced-level database work, digital asset/resource management, marketing and/or public relations tasks, or event coordination, as assigned.
Essential Duties and Responsibilities
- Partners with Account Strategist to attend to, meet, and surpass expectations for the account needs of assigned clients
- Demonstrates strong agency knowledge of clients and services as well as agency systems and processes for effective communication between creative, production (print and digital), and administrative teams
- Effectively set up accounts, open projects, build briefs, enter client campaign participation, and fulfill CRM billing requirements in Microsoft Dynamics
- Participates in the pre-creative and tactical process for the creative development of direct mail packages
- Navigates and performs assigned projects within the company’s e-Tools (project management systems and creative proofing programs/applications)
- Serves as a support contact for issues or activities that a client may encounter. Works and interfaces with various internal departments as needed. Serves on a strategic task force as may be determined
- Keeps team and supervisor informed of project status and needs. Adheres to project deadlines
- Attends client meetings via telephone or on-site. Occasional travel. Supports the Strategist with material prep as may be requested
- Initiates follow-up and preparation of materials following tele-conferences and on-site strategy visits. Works with the Strategist to draft and distribute conference reports
- Coordinates and performs client service administrative tasks related to assigned clients and projects
- Attends and participates in internal client status meetings. As requested, prepares conference reports and follows up on action items
- Presents in client status meetings as required to update the entire client service team on special project/task force progress
- Participates in trade shows/conferences, as may be required, by representing BDI and sharing information on company services
- Manages special projects or assignments as required
- Other team and client support as necessary
Skills and Abilities
- Relationship Building: Must be friendly, trustworthy, knowledgeable, and professional. Must demonstrate ability to establish and develop relationships with prospects and serve as an ambassador of BDI. Positive attitude, good team player
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to inquiries. Must demonstrate good grammar, punctuation, and proofreading skills. The position requires regular contact both inside and outside the agency
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. Must be extremely efficient, organized, process-oriented, resourceful
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, PowerPoint, Outlook, Workfront, and Dynamics and quickly learn, understand, and seamlessly implement the operation of the agency’s e-Tools
- Excel Skills: The Account Specialist must be able to pass both the intermediate and advanced Excel assessment – demonstrating proficient formula use, an understanding of the questions data can answer, and the ability to read data within a spreadsheet. In addition, to handling the formulas, the Account Specialist should also know how to debug them, work-around them, use shortcuts, customize, audit them, and use the formulas appropriately to pursue the answers the team is requiring
- Decision Making and Problem Solving: Must demonstrate strong decision-making, problem-solving, and critical-thinking skills. Must be proactive, self-motivated, and able to take initiative, focus, and prioritize tasks
- Attention to Detail: Must pay close attention to detail and demonstrate excellent follow-through
- Must be punctual, flexible, and able to function well in a fast-paced environment and meet deadlines
Educational Requirements and Qualifications
- Bachelor’s degree ideally in analytics, marketing, business, or communications.
- Ideally, two or more years’ experience in database management, print production, account service, project work, media, or creative/traffic departments in a marketing agency environment.
Work Environment
- Professional services office environment

Connecting those who have with those who need.
In our nation of abundance, we’re fervent believers that the generosity of others can be released by introducing those who have to those who need. When fully funded, nonprofits can accomplish their highest calling and vital work. Because we consider our relationship a life-giving and sacred bond, our belief in possibility knows no bounds.

This is a test.
More than $700 million dollars. Since BDI began, that’s how much we’ve helped raise for ministries across the country. We can’t even begin to calculate the mouths fed, the shelter provided and the lives transformed.
Yes, BDI knows the heartbeat of Missions. Our far-reaching strategies, seasoned specialists and compelling direct marketing programs maximize the connection between donors and your Mission.

Core Principle #1: Abundance, Not Scarcity
BDI believes that in God’s economy, there is always more than enough to fund His work. So we approach fundraising from a perspective of abundance: that is, there are plenty of generous people to share their wealth with organizations that dedicate themselves to serve others.
Core Principle #2: Opportunity Meets Capacity – for Great Impact
BDI believes in the tremendous impact that occurs when an authentic case for support is met with people’s desire to be part of the redemptive upside of humanity. To make these connections, we actively engage donors where they live and interact, communicate clearly with value-driven language, and make the journey engaging, fun and rewarding.
Core Principle #3: Missionally Aligned – Kingdom Called
BDI believes in working alongside those whose ministries are boldly faith-forward. Sharing this calling to do good work that glorifies Jesus Christ, promotes the Gospel message and demonstrates Christian values provides tremendous synergy between BDI and the partners we serve.
Core Principle #4: Stronger Together
BDI believes that we’re both stronger and more effective by serving together in ministry. Time after time, we’ve seen exponential results because of the collaboration and leveraging of the talents among our collective team.
Core Principle #5: Responsible Stewardship
BDI believes as we labor together, it’s the relationships formed that supercharges our teams – the journey side-by-side, rather than the destination alone.
This is content



Client Service: Account Specialist
Job Description
Department:
Report to:
Salary range:
Client Service
TBD
$35k-60k per year
Position:
Hours:
Full-time
40 hours / week (Non-exempt)
Position Purpose
The role of the Account Specialist is to provide exceptional support for the management of new and existing clients, to ensure client satisfaction through superior service, and to encourage account growth through careful relationship and project stewardship. The Account Specialist will report to and work directly with the Account Strategist to establish and cultivate the business relationship; gain and maintain a high level of understanding of the client’s service area, unique positioning, overall objectives, and requirements; and assist in the execution of a uniquely tailored direct marketing program. The Account Specialist will interact with clients to respond to inquiries, to provide program and product updates and marketing and communications updates, as well as campaign, technical, and other account-related support. The Account Specialist may also serve as project lead/subject matter expert on agency special projects – which may require advanced-level database work, digital asset/resource management, marketing and/or public relations tasks, or event coordination, as assigned.
Essential Duties and Responsibilities
- Partners with Account Strategist to attend to, meet, and surpass expectations for the account needs of assigned clients
- Demonstrates strong agency knowledge of clients and services as well as agency systems and processes for effective communication between creative, production (print and digital), and administrative teams
- Effectively set up accounts, open projects, build briefs, enter client campaign participation, and fulfill CRM billing requirements in Microsoft Dynamics
- Participates in the pre-creative and tactical process for the creative development of direct mail packages
- Navigates and performs assigned projects within the company’s e-Tools (project management systems and creative proofing programs/applications)
- Serves as a support contact for issues or activities that a client may encounter. Works and interfaces with various internal departments as needed. Serves on a strategic task force as may be determined
- Keeps team and supervisor informed of project status and needs. Adheres to project deadlines
- Attends client meetings via telephone or on-site. Occasional travel. Supports the Strategist with material prep as may be requested
- Initiates follow-up and preparation of materials following tele-conferences and on-site strategy visits. Works with the Strategist to draft and distribute conference reports
- Coordinates and performs client service administrative tasks related to assigned clients and projects
- Attends and participates in internal client status meetings. As requested, prepares conference reports and follows up on action items
- Presents in client status meetings as required to update the entire client service team on special project/task force progress
- Participates in trade shows/conferences, as may be required, by representing BDI and sharing information on company services
- Manages special projects or assignments as required
- Other team and client support as necessary
Skills and Abilities
- Relationship Building: Must be friendly, trustworthy, knowledgeable, and professional. Must demonstrate ability to establish and develop relationships with prospects and serve as an ambassador of BDI. Positive attitude, good team player
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to inquiries. Must demonstrate good grammar, punctuation, and proofreading skills. The position requires regular contact both inside and outside the agency
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. Must be extremely efficient, organized, process-oriented, resourceful
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, PowerPoint, Outlook, Workfront, and Dynamics and quickly learn, understand, and seamlessly implement the operation of the agency’s e-Tools
- Excel Skills: The Account Specialist must be able to pass both the intermediate and advanced Excel assessment – demonstrating proficient formula use, an understanding of the questions data can answer, and the ability to read data within a spreadsheet. In addition, to handling the formulas, the Account Specialist should also know how to debug them, work-around them, use shortcuts, customize, audit them, and use the formulas appropriately to pursue the answers the team is requiring
- Decision Making and Problem Solving: Must demonstrate strong decision-making, problem-solving, and critical-thinking skills. Must be proactive, self-motivated, and able to take initiative, focus, and prioritize tasks
- Attention to Detail: Must pay close attention to detail and demonstrate excellent follow-through
- Must be punctual, flexible, and able to function well in a fast-paced environment and meet deadlines
Educational Requirements and Qualifications
Bachelor’s degree ideally in analytics, marketing, business, or communications.
Ideally, two or more years’ experience in database management, print production, account service, project work, media, or creative/traffic departments in a marketing agency environment.
Work Environment
Professional services office environment.
Client Service: Strategist/Senior Account Director
Job Description
Department:
Report to:
Salary range:
Client Service
Mindy Sherfy Vice President, Client Strategy
TBD
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Strategist/Senior Account Director’s primary purpose is to establish, manage, and cultivate exceptional relationships with assigned clients and to serve as a trusted advisor and senior fundraising strategist – bringing client-centered, direct response marketing and development best practices to our clientele. Strategists should provide strategic and creative insight as well as responsive account leadership and oversight to the implementation of multi-channel, integrated marketing plans. This role serves as a liaison between the client and the creative, production, and digital teams to ensure the client’s needs and goals are being met on every project. The Strategist/ Senior Account Director will provide clients with an extraordinary agency experience and represent the agency as a brand ambassador. They will build sales and profitability for the agency through the effective onboarding and management of new clients, serving and nurturing of current business relationships, and the introduction of new strategies – providing increasing value to both our clients and the agency. The Strategist/Senior Account Director will supervise, lead, inspire, and provide support, guidance, and mentorship to assigned Account Specialist(s).
Essential Duties and Responsibilities
- Forges seamless trusted-advisor partnerships with assigned clients
- Plans, develops, presents, defends, and executes strategic annual marketing budgets, plans/projections for each client – taking into consideration market data, promotional history, and budgetary parameters – to best meet client goals and objectives and to serve the best interests of the company
- Tracks the timely development and execution of plans, campaigns, and special projects – keeping the client informed at every stage
- Understand data and key performance indicators to build client projections using best practice theory as well as actual data
- Manages the client’s ad budget, oversee progress of each client’s job(s) within the creative and production processes, and facilitate the on-time completion of client’s jobs
- Travels to meet with each client at least twice annually to learn more about the client’s services and goals and to present key strategies that will grow their programs
- Maintains regular contact with each client to discuss current and upcoming projects via conference calls and webinars
- Provides education and strategic direction to clients, throughout the relationship, introducing new strategies and channels as appropriate
- Prepares conference reports with action items after each meeting and communicate them both to the clients as a follow-up and to the respective agency teams for execution
- Contributes to agency creative/strategy discussions within the client vertical and proactively delivers business-building ideas and experience-based strategies
- Assumes leadership/ownership over assigned projects and creative briefs
- Provides general campaign support for copy writing (text) and versioning, including newsletters, campaign, and non-campaign printed material. Performs review, editing, and presentation of concepts/layouts/copy to the client for approval
- Provides meticulous quality control for all work that is delivered to clients
- Demonstrates excellent sales skills and replicate sales expertise by training, coaching, and developing peers and the assigned Account Specialist(s)
- Provides leadership and motivation to the client service team and convey the vision and values of the agency both internally and externally
- Pursues educational opportunities by attending trade conferences/training sessions within the industry
- Attends industry conferences to stay informed of new developments in digital and print fundraising strategy
- Other related duties and responsibilities as assigned
- Supervises, leads, inspires, and provides support, guidance, and mentorship to assigned Account Specialist(s)
- Under the director of the BDI Marketing team, selects topics and writes/records two pieces of BDI Marketing content per fiscal year (Quick Shots, Inspire, Webinars, and podcasts)
Skills and Abilities
- Relationship Building Skills: Must be friendly, trustworthy, knowledgeable, and professional. Must demonstrate ability to establish, develop, and nurture strong, enduring client relationships and ensure top quality customer service and satisfaction
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to sensitive client inquiries, requests, and complaints. Must demonstrate the ability to make effective and persuasive oral and written presentations on industry-related topics to peers, colleagues, leadership, and clients. The position requires regular contact both inside and outside the agency involving difficult negotiations and requiring a well-developed sense of strategy and timing
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. The ability to manage a wide variety of tasks at one time is a must, with a strong emphasis on leadership. Must be well organized
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, Outlook, Explorer and quickly learn, understand, and implement the operation of the agency’s e-Tools
- Decision Making and Problem Solving: Must demonstrate an ability to make decisions about complex objectives. Lead and participate in decisions regarding client strategy and client services. Must demonstrate the ability to exercise considerable independent judgment and discretion in determining objectives and approaches to assignments, and demonstrate flexibility to handle a substantial, fast-paced workload with many interruptions. Must possess strong interpersonal and problem-solving skills
- Minimum of 5 years in an Account Director role in a marketing agency environment
Educational Requirements and Qualifications
BA or BS preferred, ideally in Marketing, Communications, Advertising, Business, Analytics, or a related field
Minimum of 5 years in an Account Director role in a marketing agency environment
Work Environment
Professional services office environment.
Hybrid work schedule
Frequent travel to conferences and client sites is required
Digital: Digital Media Buyer, Social
Job Description
Department:
Report to:
Salary Range:
Digital
TBD
$66k-85k
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Digital Media Buyer, Social will work in collaboration with the Digital Media team and Digital Strategy team, executing media plans for our clients in the social advertising channels using performance data to optimize campaigns. In this role, you will implement, manage and monitor all paid social (Meta, LinkedIn, X, Nextdoor, etc) campaigns with donation conversion and lead generation KPIs. There also is an opportunity in this role to work with paid search or programmatic advertising based on candidate’s experience.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don’t have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
Essential Duties and Responsibilities
- Executes, manages, and optimizes paid social and video advertising for our nonprofit clients with oversight from senior digital team members
- If candidate has experience, this role will build paid search campaigns in Google Grant, Google ads and Bing
- Coordinates all tactical aspects of implementation including and not limited to: trafficking assets, building ads in platforms, QC, launch, monitoring, aid in tracking set up, audience selection and targeting, and campaign optimization
- Collaborates closely with the digital strategy team keeping them informed of campaign progress and recommending pivots in strategy or process to meet stated campaign objectives
- Performs quality assurance of digital ad campaigns prior to launch and completes daily monitoring of campaigns to ensure campaigns are executed on time, in budget, and are meeting or exceeding KPI goals
- Ability to research and source new audience segments available in platforms to achieve client specific goals
- Collaborates and effectively communicates with cross-functional teams (client services, creative, production, project management finance) learning and executing within agency internal processes
- Compiles and presents performance reports to internal stakeholders and clients with oversight from senior team members.
- Provides campaign reconciliation reports to internal teams helping maintain budgets and reallocations
- Stays current with new trends and opportunities, recommending new technologies, advertising channels, creative formats and audiences we should consider for our clients.
- Creation of integrated donation pages for the paid media campaigns
- Ability to learn programmatic media and assist with campaign implementation in that channel
- Performs other assigned tasks for our client’s digital campaigns as needed under the direction of the Digital Media Director.
- Other responsibilities as assigned
Skills and Abilities
- Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
- Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
- Digital Media Skills:
- Ability to research and recommend new audience segments or features available in platforms to achieve client specific goals
- Proficiency with Google Analytics, Google Tag Manager, and Facebook Business Manager
- Proficient with keyword research tools (i.e. SEMrush, SpyFu, Moz, SEranker, etc)
- Direct work experience in the Google Grant program setting up and managing accounts.
- Computer Skills:
- Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook.
- Experience with CRM and donation platforms a bonus such as Blackbaud, Online Express, Everyaction, DonorPerfect, Virtuous, Classy, Qgiv, FundraiseUp, etc.
- Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work.
- Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time
- Attention to Detail: Proven track record building donation conversion campaigns and lead generating campaigns
Educational Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science or another related field
Wanted but not required is experience in paid search doing key word research, ad building and optimizing in Google Grant, Google Ads and Bing
3+ years of direct in platform, hands-on media buying experience and expertise in Facebook is a must, YouTube, other social channels that could include LinkedIn, Nextdoor, etc.
Experience at an agency or large marketing department working with nonprofit clients resulting in demonstrable understanding direct-response best practices, strategy, and tactics
Proven track record building donation conversion campaigns and lead generating campaigns.
Certifications in Google Ads. Google Analytics and Microsoft Ads certifications are a plus
Work Environment
Professional services office environment
Hybrid work schedule
Occasional travel
Digital: Senior Digital Media Buyer/Planner
Job Description
Department:
Report to:
Salary Range:
Digital
Stephanie Tippit,
Vice President, Digital Strategy
$75k-$105k
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Senior Digital Media Buyer will develop media strategies, conduct research, build processes and outcomes for execution of digital media programs serving our nonprofit organizations. You are the paid media subject matter expert! You will have experience in digital media planning and buying, creating digital media plans that span across all digital channels with a focus on donor acquisition and revenue generation. You are an experienced media buyer in paid social or programmatic using a DSP.
You will collaborate with the digital strategy and client services teams creating client-facing media strategies and educating clients and colleagues on best practices. Day to day responsibilities include managing the digital media team and media partners, developing media plans and media campaign strategy documents and presentations, building and executing media campaigns in platform, attending internal meetings to assess client objectives, attending client meetings to present digital media strategies, and fielding strategy-related questions. In this role, you will provide insights on digital media program performance, suggest optimizations and CRO plans, and adjust strategic digital media plans based on client budgets and performance metrics.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don’t have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
Essential Duties and Responsibilities
- Provides leadership and expertise to drive long term strategy and vision including the strategic approach, processes and outcomes for the development and execution of digital media programs for nonprofit organizations of varying sizes and market verticals
- Leads, mentors, trains and coaches the digital media team resulting in positive team growth and culture and program development ensuring excellence, innovation and maximum ROAS
- Creates digital media plans and maintain media budgets and projections for internal teams and clients in collaboration with the digital strategy team and client services team
- Hands on media buying in platform, executing campaigns in at least one channel: paid social, or programmatic advertising
- Oversees management of all paid search campaigns in Google Grant, Google Ads, and Bing
- Researches, identifies, and evaluates audience modeling and segmentation strategies in all channels
- Researches, identifies, and evaluates emerging trends and technologies and lead the charge in developing internal capabilities ensuring that the program is innovative and generates growth
- Develops and executes strategies across performance channels, including paid social (Meta), paid search (Google Grant, Google Ads, Bing), direct publishers, and programmatic media using a DSP like Tradedesk, StackAdapt, etc.
- Collaborates with cross-functional teams (client services, creative, production, finance) and external media partners to effectively manage and execute the development of digital marketing campaigns while working within agency internal process
- Prepares regular reports and presentations for clients and senior leadership, providing insights on performance, goals, progress and growth strategies
- Reviews, analyzes, and interprets campaign data to improve performance and alert client and internal teams about potential shortfalls and offer strategic shifts to meet necessary performance goals.
- Participates in internal planning meetings and client meetings to present and answer questions related to digital strategies
- Demonstrates thought leadership in Digital Media by speaking at industry conference seminars, and participating in podcasts, webinars and blog writing
- Under the direction of the BDI Marketing team, selects topics and writes/records one piece of BDI Marketing content per fiscal year (Quick Shots, Inspire, Webinars, and podcasts)
- Other responsibilities as assigned
Skills and Abilities
- Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
- Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
- Digital Media Skills: Experience with the following digital media channels: Programmatic Display, Native, Paid Search, Google Grant, Facebook / Instagram, CTV/OTT, Video, Programmatic Audio, Digital out -of-home; Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies
- Leadership Skills: Ability to juggle competing deadlines, multi-task, meet tight deadlines and support other teams as needed
- Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook.
- Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work.
- Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time.
Educational Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science or another related field
Demonstrated experience managing digital media and team development including hiring, leading, and mentoring in a fast-paced agency or marketing dept setting
5+ years of experience driving digital direct-response marketing programs with fundraising KPIs for nonprofit organizations in an agency setting or large non-profit organization
3+ years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing team of a nonprofit organization
Work Environment
Professional services office environment
Hybrid work schedule
Occasional travel
Digital: Digital Media Buyer, Programmatic
Job Description
Department:
Report to:
Salary Range:
Digital
TBD
$66k-$85k
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Digital Media Buyer, Programmatic, will work in collaboration with the Digital Media team and Digital Strategy team, executing media plans for our clients in platform using a DSP evaluating performance data to optimize campaigns. In this role, you will build, manage and monitor all programmatic campaigns with donation conversion and lead generation KPIs using a DSP. This will include Display, Native, Audio, CTV/OTT, and DOO and new emerging media. You will also be tasked with researching, evaluating and testing new audiences for channel targeting.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don’t have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
Essential Duties and Responsibilities
- Executes, manages and optimizes programmatic advertising for our nonprofit clients with oversight from senior digital team members
- Coordinates all tactical aspects of implementation including and not limited to: trafficking assets, building ads in-platform, QC, launch, monitoring, aid in tracking set up, audience selection and targeting, and campaign optimization
- Works in a DSP like StackAdapt, Tradedesk, etc. and is experienced setting up accounts, building new campaigns, managing accounts, and utilizing the research tools in platforms to optimize campaigns and find new audiences
- Collaborates closely with the digital strategy team keeping them informed of campaign progress and recommending pivots in strategy or process to meet stated campaign objectives
- Performs quality assurance of digital ad campaigns prior to launch and completes daily monitoring of campaigns to ensure campaigns are executed on time, in budget, and are meeting or exceeding KPI goals
- Ability to research and recommend new audience segments or features available in platforms to achieve client specific goals
- Collaborates and effectively communicates with cross-functional teams (client services, creative, production, project management finance) learning and executing within agency internal processes
- Compiles and presents performance reports to internal stakeholders and clients with oversight from senior team members
- Provides campaign reconciliation reports to internal teams helping maintain budgets and reallocations
- Stays current with new trends and opportunities, recommending new technologies, advertising channels, creative formats and audiences we should consider for our clients
- Creation of integrated donation pages for the paid media campaigns
- Performs other assigned tasks for our client’s digital campaigns as needed under the direction of the Digital Media Director
- Other responsibilities as assigned
Skills and Abilities
- Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
- Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
- Digital Media Skills: Ability to recommend appropriate tactics within each channel in programmatic to generate revenue and meet growth goals
- Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook; Experience with CRM and donation platforms a bonus such as Blackbaud, Online Express, Everyaction, DonorPerfect, Virtuous, Classy, Qgiv, FundraiseUp, etc.
- Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work.
- Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time
- Attention to Detail: Proven track record building donation conversion campaigns and lead generating campaigns
Educational Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science or another related field
3+ years of direct, hands-on media buying experience, via direct publishers, and a programmatic platform/DSP
Experience at an agency or large marketing department working with nonprofit clients resulting in demonstrable understanding direct-response best practices, strategy, and tactics
Proven track record building donation conversion campaigns and lead generating campaigns.
Work Environment
Professional services office environment
Hybrid work schedule
Occasional travel
Client Service: Account Specialist
Job Description
Department:
Report to:
Salary range:
Client Service
TBD
$35k-60k per year
Position:
Hours:
Full-time
40 hours / week (Non-exempt)
Position Purpose
The role of the Account Specialist is to provide exceptional support for the management of new and existing clients, to ensure client satisfaction through superior service, and to encourage account growth through careful relationship and project stewardship. The Account Specialist will report to and work directly with the Account Strategist to establish and cultivate the business relationship; gain and maintain a high level of understanding of the client’s service area, unique positioning, overall objectives, and requirements; and assist in the execution of a uniquely tailored direct marketing program. The Account Specialist will interact with clients to respond to inquiries, to provide program and product updates and marketing and communications updates, as well as campaign, technical, and other account-related support. The Account Specialist may also serve as project lead/subject matter expert on agency special projects – which may require advanced-level database work, digital asset/resource management, marketing and/or public relations tasks, or event coordination, as assigned.
Essential Duties and Responsibilities
- Partners with Account Strategist to attend to, meet, and surpass expectations for the account needs of assigned clients
- Demonstrates strong agency knowledge of clients and services as well as agency systems and processes for effective communication between creative, production (print and digital), and administrative teams
- Effectively set up accounts, open projects, build briefs, enter client campaign participation, and fulfill CRM billing requirements in Microsoft Dynamics
- Participates in the pre-creative and tactical process for the creative development of direct mail packages
- Navigates and performs assigned projects within the company’s e-Tools (project management systems and creative proofing programs/applications)
- Serves as a support contact for issues or activities that a client may encounter. Works and interfaces with various internal departments as needed. Serves on a strategic task force as may be determined
- Keeps team and supervisor informed of project status and needs. Adheres to project deadlines
- Attends client meetings via telephone or on-site. Occasional travel. Supports the Strategist with material prep as may be requested
- Initiates follow-up and preparation of materials following tele-conferences and on-site strategy visits. Works with the Strategist to draft and distribute conference reports
- Coordinates and performs client service administrative tasks related to assigned clients and projects
- Attends and participates in internal client status meetings. As requested, prepares conference reports and follows up on action items
- Presents in client status meetings as required to update the entire client service team on special project/task force progress
- Participates in trade shows/conferences, as may be required, by representing BDI and sharing information on company services
- Manages special projects or assignments as required
- Other team and client support as necessary
Skills and Abilities
- Relationship Building: Must be friendly, trustworthy, knowledgeable, and professional. Must demonstrate ability to establish and develop relationships with prospects and serve as an ambassador of BDI. Positive attitude, good team player
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to inquiries. Must demonstrate good grammar, punctuation, and proofreading skills. The position requires regular contact both inside and outside the agency
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. Must be extremely efficient, organized, process-oriented, resourceful
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, PowerPoint, Outlook, Workfront, and Dynamics and quickly learn, understand, and seamlessly implement the operation of the agency’s e-Tools
- Excel Skills: The Account Specialist must be able to pass both the intermediate and advanced Excel assessment – demonstrating proficient formula use, an understanding of the questions data can answer, and the ability to read data within a spreadsheet. In addition, to handling the formulas, the Account Specialist should also know how to debug them, work-around them, use shortcuts, customize, audit them, and use the formulas appropriately to pursue the answers the team is requiring
- Decision Making and Problem Solving: Must demonstrate strong decision-making, problem-solving, and critical-thinking skills. Must be proactive, self-motivated, and able to take initiative, focus, and prioritize tasks
- Attention to Detail: Must pay close attention to detail and demonstrate excellent follow-through
- Must be punctual, flexible, and able to function well in a fast-paced environment and meet deadlines
Educational Requirements and Qualifications
Bachelor’s degree ideally in analytics, marketing, business, or communications.
Ideally, two or more years’ experience in database management, print production, account service, project work, media, or creative/traffic departments in a marketing agency environment.
Work Environment
Professional services office environment.
Client Service: Strategist/Senior Account Director
Job Description
Department:
Report to:
Salary range:
Client Service
Mindy Sherfy Vice President, Client Strategy
TBD
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Strategist/Senior Account Director’s primary purpose is to establish, manage, and cultivate exceptional relationships with assigned clients and to serve as a trusted advisor and senior fundraising strategist – bringing client-centered, direct response marketing and development best practices to our clientele. Strategists should provide strategic and creative insight as well as responsive account leadership and oversight to the implementation of multi-channel, integrated marketing plans. This role serves as a liaison between the client and the creative, production, and digital teams to ensure the client’s needs and goals are being met on every project. The Strategist/ Senior Account Director will provide clients with an extraordinary agency experience and represent the agency as a brand ambassador. They will build sales and profitability for the agency through the effective onboarding and management of new clients, serving and nurturing of current business relationships, and the introduction of new strategies – providing increasing value to both our clients and the agency. The Strategist/Senior Account Director will supervise, lead, inspire, and provide support, guidance, and mentorship to assigned Account Specialist(s).
Essential Duties and Responsibilities
- Forges seamless trusted-advisor partnerships with assigned clients
- Plans, develops, presents, defends, and executes strategic annual marketing budgets, plans/projections for each client – taking into consideration market data, promotional history, and budgetary parameters – to best meet client goals and objectives and to serve the best interests of the company
- Tracks the timely development and execution of plans, campaigns, and special projects – keeping the client informed at every stage
- Understand data and key performance indicators to build client projections using best practice theory as well as actual data
- Manages the client’s ad budget, oversee progress of each client’s job(s) within the creative and production processes, and facilitate the on-time completion of client’s jobs
- Travels to meet with each client at least twice annually to learn more about the client’s services and goals and to present key strategies that will grow their programs
- Maintains regular contact with each client to discuss current and upcoming projects via conference calls and webinars
- Provides education and strategic direction to clients, throughout the relationship, introducing new strategies and channels as appropriate
- Prepares conference reports with action items after each meeting and communicate them both to the clients as a follow-up and to the respective agency teams for execution
- Contributes to agency creative/strategy discussions within the client vertical and proactively delivers business-building ideas and experience-based strategies
- Assumes leadership/ownership over assigned projects and creative briefs
- Provides general campaign support for copy writing (text) and versioning, including newsletters, campaign, and non-campaign printed material. Performs review, editing, and presentation of concepts/layouts/copy to the client for approval
- Provides meticulous quality control for all work that is delivered to clients
- Demonstrates excellent sales skills and replicate sales expertise by training, coaching, and developing peers and the assigned Account Specialist(s)
- Provides leadership and motivation to the client service team and convey the vision and values of the agency both internally and externally
- Pursues educational opportunities by attending trade conferences/training sessions within the industry
- Attends industry conferences to stay informed of new developments in digital and print fundraising strategy
- Other related duties and responsibilities as assigned
- Supervises, leads, inspires, and provides support, guidance, and mentorship to assigned Account Specialist(s)
- Under the director of the BDI Marketing team, selects topics and writes/records two pieces of BDI Marketing content per fiscal year (Quick Shots, Inspire, Webinars, and podcasts)
Skills and Abilities
- Relationship Building Skills: Must be friendly, trustworthy, knowledgeable, and professional. Must demonstrate ability to establish, develop, and nurture strong, enduring client relationships and ensure top quality customer service and satisfaction
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to sensitive client inquiries, requests, and complaints. Must demonstrate the ability to make effective and persuasive oral and written presentations on industry-related topics to peers, colleagues, leadership, and clients. The position requires regular contact both inside and outside the agency involving difficult negotiations and requiring a well-developed sense of strategy and timing
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. The ability to manage a wide variety of tasks at one time is a must, with a strong emphasis on leadership. Must be well organized
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, Outlook, Explorer and quickly learn, understand, and implement the operation of the agency’s e-Tools
- Decision Making and Problem Solving: Must demonstrate an ability to make decisions about complex objectives. Lead and participate in decisions regarding client strategy and client services. Must demonstrate the ability to exercise considerable independent judgment and discretion in determining objectives and approaches to assignments, and demonstrate flexibility to handle a substantial, fast-paced workload with many interruptions. Must possess strong interpersonal and problem-solving skills
- Minimum of 5 years in an Account Director role in a marketing agency environment
Educational Requirements and Qualifications
BA or BS preferred, ideally in Marketing, Communications, Advertising, Business, Analytics, or a related field
Minimum of 5 years in an Account Director role in a marketing agency environment
Work Environment
Professional services office environment.
Hybrid work schedule
Frequent travel to conferences and client sites is required
Digital: Digital Media Buyer, Social
Job Description
Department:
Report to:
Salary Range:
Digital
TBD
$66k-85k
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Digital Media Buyer, Social will work in collaboration with the Digital Media team and Digital Strategy team, executing media plans for our clients in the social advertising channels using performance data to optimize campaigns. In this role, you will implement, manage and monitor all paid social (Meta, LinkedIn, X, Nextdoor, etc) campaigns with donation conversion and lead generation KPIs. There also is an opportunity in this role to work with paid search or programmatic advertising based on candidate’s experience.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don’t have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
Essential Duties and Responsibilities
- Executes, manages, and optimizes paid social and video advertising for our nonprofit clients with oversight from senior digital team members
- If candidate has experience, this role will build paid search campaigns in Google Grant, Google ads and Bing
- Coordinates all tactical aspects of implementation including and not limited to: trafficking assets, building ads in platforms, QC, launch, monitoring, aid in tracking set up, audience selection and targeting, and campaign optimization
- Collaborates closely with the digital strategy team keeping them informed of campaign progress and recommending pivots in strategy or process to meet stated campaign objectives
- Performs quality assurance of digital ad campaigns prior to launch and completes daily monitoring of campaigns to ensure campaigns are executed on time, in budget, and are meeting or exceeding KPI goals
- Ability to research and source new audience segments available in platforms to achieve client specific goals
- Collaborates and effectively communicates with cross-functional teams (client services, creative, production, project management finance) learning and executing within agency internal processes
- Compiles and presents performance reports to internal stakeholders and clients with oversight from senior team members.
- Provides campaign reconciliation reports to internal teams helping maintain budgets and reallocations
- Stays current with new trends and opportunities, recommending new technologies, advertising channels, creative formats and audiences we should consider for our clients.
- Creation of integrated donation pages for the paid media campaigns
- Ability to learn programmatic media and assist with campaign implementation in that channel
- Performs other assigned tasks for our client’s digital campaigns as needed under the direction of the Digital Media Director.
- Other responsibilities as assigned
Skills and Abilities
- Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
- Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
- Digital Media Skills:
- Ability to research and recommend new audience segments or features available in platforms to achieve client specific goals
- Proficiency with Google Analytics, Google Tag Manager, and Facebook Business Manager
- Proficient with keyword research tools (i.e. SEMrush, SpyFu, Moz, SEranker, etc)
- Direct work experience in the Google Grant program setting up and managing accounts.
- Computer Skills:
- Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook.
- Experience with CRM and donation platforms a bonus such as Blackbaud, Online Express, Everyaction, DonorPerfect, Virtuous, Classy, Qgiv, FundraiseUp, etc.
- Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work.
- Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time
- Attention to Detail: Proven track record building donation conversion campaigns and lead generating campaigns
Educational Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science or another related field
Wanted but not required is experience in paid search doing key word research, ad building and optimizing in Google Grant, Google Ads and Bing
3+ years of direct in platform, hands-on media buying experience and expertise in Facebook is a must, YouTube, other social channels that could include LinkedIn, Nextdoor, etc.
Experience at an agency or large marketing department working with nonprofit clients resulting in demonstrable understanding direct-response best practices, strategy, and tactics
Proven track record building donation conversion campaigns and lead generating campaigns.
Certifications in Google Ads. Google Analytics and Microsoft Ads certifications are a plus
Work Environment
Professional services office environment
Hybrid work schedule
Occasional travel
Digital: Senior Digital Media Buyer/Planner
Job Description
Department:
Report to:
Salary Range:
Digital
Stephanie Tippit,
Vice President, Digital Strategy
$75k-$105k
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Senior Digital Media Buyer will develop media strategies, conduct research, build processes and outcomes for execution of digital media programs serving our nonprofit organizations. You are the paid media subject matter expert! You will have experience in digital media planning and buying, creating digital media plans that span across all digital channels with a focus on donor acquisition and revenue generation. You are an experienced media buyer in paid social or programmatic using a DSP.
You will collaborate with the digital strategy and client services teams creating client-facing media strategies and educating clients and colleagues on best practices. Day to day responsibilities include managing the digital media team and media partners, developing media plans and media campaign strategy documents and presentations, building and executing media campaigns in platform, attending internal meetings to assess client objectives, attending client meetings to present digital media strategies, and fielding strategy-related questions. In this role, you will provide insights on digital media program performance, suggest optimizations and CRO plans, and adjust strategic digital media plans based on client budgets and performance metrics.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don’t have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
Essential Duties and Responsibilities
- Provides leadership and expertise to drive long term strategy and vision including the strategic approach, processes and outcomes for the development and execution of digital media programs for nonprofit organizations of varying sizes and market verticals
- Leads, mentors, trains and coaches the digital media team resulting in positive team growth and culture and program development ensuring excellence, innovation and maximum ROAS
- Creates digital media plans and maintain media budgets and projections for internal teams and clients in collaboration with the digital strategy team and client services team
- Hands on media buying in platform, executing campaigns in at least one channel: paid social, or programmatic advertising
- Oversees management of all paid search campaigns in Google Grant, Google Ads, and Bing
- Researches, identifies, and evaluates audience modeling and segmentation strategies in all channels
- Researches, identifies, and evaluates emerging trends and technologies and lead the charge in developing internal capabilities ensuring that the program is innovative and generates growth
- Develops and executes strategies across performance channels, including paid social (Meta), paid search (Google Grant, Google Ads, Bing), direct publishers, and programmatic media using a DSP like Tradedesk, StackAdapt, etc.
- Collaborates with cross-functional teams (client services, creative, production, finance) and external media partners to effectively manage and execute the development of digital marketing campaigns while working within agency internal process
- Prepares regular reports and presentations for clients and senior leadership, providing insights on performance, goals, progress and growth strategies
- Reviews, analyzes, and interprets campaign data to improve performance and alert client and internal teams about potential shortfalls and offer strategic shifts to meet necessary performance goals.
- Participates in internal planning meetings and client meetings to present and answer questions related to digital strategies
- Demonstrates thought leadership in Digital Media by speaking at industry conference seminars, and participating in podcasts, webinars and blog writing
- Under the direction of the BDI Marketing team, selects topics and writes/records one piece of BDI Marketing content per fiscal year (Quick Shots, Inspire, Webinars, and podcasts)
- Other responsibilities as assigned
Skills and Abilities
- Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
- Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
- Digital Media Skills: Experience with the following digital media channels: Programmatic Display, Native, Paid Search, Google Grant, Facebook / Instagram, CTV/OTT, Video, Programmatic Audio, Digital out -of-home; Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies
- Leadership Skills: Ability to juggle competing deadlines, multi-task, meet tight deadlines and support other teams as needed
- Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook.
- Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work.
- Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time.
Educational Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science or another related field
Demonstrated experience managing digital media and team development including hiring, leading, and mentoring in a fast-paced agency or marketing dept setting
5+ years of experience driving digital direct-response marketing programs with fundraising KPIs for nonprofit organizations in an agency setting or large non-profit organization
3+ years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing team of a nonprofit organization
Work Environment
Professional services office environment
Hybrid work schedule
Occasional travel
Digital: Digital Media Buyer, Programmatic
Job Description
Department:
Report to:
Salary Range:
Digital
TBD
$66k-$85k
Position:
Hours:
Full-time
40 hours / week (Exempt)
Position Purpose
The Digital Media Buyer, Programmatic, will work in collaboration with the Digital Media team and Digital Strategy team, executing media plans for our clients in platform using a DSP evaluating performance data to optimize campaigns. In this role, you will build, manage and monitor all programmatic campaigns with donation conversion and lead generation KPIs using a DSP. This will include Display, Native, Audio, CTV/OTT, and DOO and new emerging media. You will also be tasked with researching, evaluating and testing new audiences for channel targeting.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don’t have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
Essential Duties and Responsibilities
- Executes, manages and optimizes programmatic advertising for our nonprofit clients with oversight from senior digital team members
- Coordinates all tactical aspects of implementation including and not limited to: trafficking assets, building ads in-platform, QC, launch, monitoring, aid in tracking set up, audience selection and targeting, and campaign optimization
- Works in a DSP like StackAdapt, Tradedesk, etc. and is experienced setting up accounts, building new campaigns, managing accounts, and utilizing the research tools in platforms to optimize campaigns and find new audiences
- Collaborates closely with the digital strategy team keeping them informed of campaign progress and recommending pivots in strategy or process to meet stated campaign objectives
- Performs quality assurance of digital ad campaigns prior to launch and completes daily monitoring of campaigns to ensure campaigns are executed on time, in budget, and are meeting or exceeding KPI goals
- Ability to research and recommend new audience segments or features available in platforms to achieve client specific goals
- Collaborates and effectively communicates with cross-functional teams (client services, creative, production, project management finance) learning and executing within agency internal processes
- Compiles and presents performance reports to internal stakeholders and clients with oversight from senior team members
- Provides campaign reconciliation reports to internal teams helping maintain budgets and reallocations
- Stays current with new trends and opportunities, recommending new technologies, advertising channels, creative formats and audiences we should consider for our clients
- Creation of integrated donation pages for the paid media campaigns
- Performs other assigned tasks for our client’s digital campaigns as needed under the direction of the Digital Media Director
- Other responsibilities as assigned
Skills and Abilities
- Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
- Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
- Digital Media Skills: Ability to recommend appropriate tactics within each channel in programmatic to generate revenue and meet growth goals
- Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook; Experience with CRM and donation platforms a bonus such as Blackbaud, Online Express, Everyaction, DonorPerfect, Virtuous, Classy, Qgiv, FundraiseUp, etc.
- Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work.
- Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time
- Attention to Detail: Proven track record building donation conversion campaigns and lead generating campaigns
Educational Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science or another related field
3+ years of direct, hands-on media buying experience, via direct publishers, and a programmatic platform/DSP
Experience at an agency or large marketing department working with nonprofit clients resulting in demonstrable understanding direct-response best practices, strategy, and tactics
Proven track record building donation conversion campaigns and lead generating campaigns.
Work Environment
Professional services office environment
Hybrid work schedule
Occasional travel
Account Specialist
Job Description
Department: Client Service
Report to: David Stolberg, Strategist/Account Director
Position: Full-time
Hours: 40 hours / week
Position Purpose
The role of the Account Specialist is to provide exceptional support for the management of new and existing clients, to ensure client satisfaction through superior service, and to encourage account growth through careful relationship and project stewardship. The Account Specialist will report to and work directly with the Account Strategist to establish and cultivate the business relationship; gain and maintain a high level of understanding of the client’s service area, unique positioning, overall objectives, and requirements; and assist in the execution of a uniquely tailored direct marketing program. The Account Specialist will interact with clients to respond to inquiries, to provide program and product updates and marketing and communications updates, as well as campaign, technical, and other account-related support. The Account Specialist may also serve as project lead/subject matter expert on agency special projects – which may require advanced-level database work, digital asset/resource management, marketing and/or public relations tasks, or event coordination, as assigned.
Essential Duties and Responsibilities
- Oversees all Regional and National design projects from conceptualization to delivery
- Concepts, designs and produces digital, print, and social media campaigns that support our clients’ fundraising and marketing efforts
- Arranges and assigns projects to Production Artist employees and contractors for Regional and National client projects; reviews work to ensure high quality, and ensures projects are produced in accordance with creative direction from the Client Services team
- Develops identities (visual aesthetic, imagery, iconography, typography, layouts) for campaigns—including assets for social, digital, email, printed collateral, and more
- Thinks creatively to develop new design concepts, graphics, and layouts while maintaining campaign objectives
- Helps translate marketing objectives into clear creative strategies, telling inspiring stories that drive measurable impact
- Keeps up to date on industry trends, print and digital marketing best practices, and researches new ideas to ensure campaigns are evolving in a constantly changing print and digital landscape
- Works closely and collaborates with cross-functional teams including Project Management, Creative, and Client Service
- Participates in collaborative revision and approval process until final design is approved
- Prioritizes and manages multiple projects within design specifications and deadlines
- Participates and contributes to meetings as appropriate, including weekly Design Team meetings
- Presents creative work internally and to clients, giving a rationale for aesthetic choices and how the creative work meets strategic goals
- Other related duties and responsibilities as assigned
Skills and Abilities
- Design Skills:
– Advanced skill sets in designing for print, web and multimedia, ideally having produced integrated marketing campaigns across digital, social, and print. Background in designing for nonprofits is a plus
– Strong conceptual skills, high-level sense of design, layout, and typography—both for digital and print applications
– Mastery of design fundamentals: typography, composition, color theory, layout, and visual hierarchy
– Working knowledge of the graphic production process, file preparation for print and digital platforms, photo editing and animated GIF creation
– A broad thinker who can offer a variety of design solutions
– Ability to take a project from concept to completion through an iterative creative process in a collaborative team environment - Relationship Building: Team player with a collaborative spirit; fosters productive relationships; values others’ opinions, shows appreciation, and seeks to understand different perspectives
- Communication Skills: Must have excellent written and verbal communication skills. This position requires the ability to pitch concepts to stakeholders. Additionally, a Senior Designer must clearly and effectively communicate and collaborate on cross-functional teams and offer creative and effective solutions
- Computer Skills: Expert knowledge in Photoshop, Illustrator, InDesign and other programs in the Adobe Creative Suite. Experience with motion design is a plus (After Effects, Premiere Pro); must demonstrate proficiency in the use of business-related software such as Microsoft Office: Word, Excel, Outlook, Workfront and Dynamics, and quickly learn, understand and implement the operation of the agency’s e-Tools
- Decision-Making and Problem-Solving: Must be a self-driven problem solver and question-asker with a positive attitude; must demonstrate strong decision-making, problem-solving, and critical thinking skills
- Organization Skills: Must have excellent organization, planning, execution, and time management skills
- Attention to Detail: Must pay close attention to detail, developing error-free designs across all mediums
- Must be punctual, flexible and able to function well in a fast-paced environment and meet deadline
Educational Requirements and Qualifications
- Bachelor’s degree ideally in analytics, marketing, business, or communications.
- Ideally, two or more years’ experience in database management, print production, account service, project work, media, or creative/traffic departments in a marketing agency environment.
Work Environment
- Professional services office environment
Account Specialist
Job Description
Department: Client Service
Report to: David Stolberg, Strategist/Account Director
Position: Full-time
Hours: 40 hours / week
Position Purpose
The role of the Account Specialist is to provide exceptional support for the management of new and existing clients, to ensure client satisfaction through superior service, and to encourage account growth through careful relationship and project stewardship. The Account Specialist will report to and work directly with the Account Strategist to establish and cultivate the business relationship; gain and maintain a high level of understanding of the client’s service area, unique positioning, overall objectives, and requirements; and assist in the execution of a uniquely tailored direct marketing program. The Account Specialist will interact with clients to respond to inquiries, to provide program and product updates and marketing and communications updates, as well as campaign, technical, and other account-related support. The Account Specialist may also serve as project lead/subject matter expert on agency special projects – which may require advanced-level database work, digital asset/resource management, marketing and/or public relations tasks, or event coordination, as assigned.
Essential Duties and Responsibilities
- Partners with Account Strategist to attend to, meet, and surpass expectations for the account needs of assigned clients
- Demonstrates strong agency knowledge of clients and services as well as agency systems and processes for effective communication between creative, production (print and digital), and administrative teams
- Effectively set up accounts, open projects, build briefs, enter client campaign participation, and fulfill CRM billing requirements in Microsoft Dynamics
- Participates in the pre-creative and tactical process for the creative development of direct mail packages
- Navigates and performs assigned projects within the company’s e-Tools (project management systems and creative proofing programs/applications)
- Serves as a support contact for issues or activities that a client may encounter. Works and interfaces with various internal departments as needed. Serves on a strategic task force as may be determined
- Keeps team and supervisor informed of project status and needs. Adheres to project deadlines
- Attends client meetings via telephone or on-site. Occasional travel. Supports the Strategist with material prep as may be requested
- Initiates follow-up and preparation of materials following tele-conferences and on-site strategy visits. Works with the Strategist to draft and distribute conference reports
- Coordinates and performs client service administrative tasks related to assigned clients and projects
- Attends and participates in internal client status meetings. As requested, prepares conference reports and follows up on action items
- Presents in client status meetings as required to update the entire client service team on special project/task force progress
- Participates in trade shows/conferences, as may be required, by representing BDI and sharing information on company services
- Manages special projects or assignments as required
- Other team and client support as necessary
Skills and Abilities
- Relationship Building: Must be friendly, trustworthy, knowledgeable, and professional. Must demonstrate ability to establish and develop relationships with prospects and serve as an ambassador of BDI. Positive attitude, good team player
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to inquiries. Must demonstrate good grammar, punctuation, and proofreading skills. The position requires regular contact both inside and outside the agency
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. Must be extremely efficient, organized, process-oriented, resourceful
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, PowerPoint, Outlook, Workfront, and Dynamics and quickly learn, understand, and seamlessly implement the operation of the agency’s e-Tools
- Excel Skills: The Account Specialist must be able to pass both the intermediate and advanced Excel assessment – demonstrating proficient formula use, an understanding of the questions data can answer, and the ability to read data within a spreadsheet. In addition, to handling the formulas, the Account Specialist should also know how to debug them, work-around them, use shortcuts, customize, audit them, and use the formulas appropriately to pursue the answers the team is requiring
- Decision Making and Problem Solving: Must demonstrate strong decision-making, problem-solving, and critical-thinking skills. Must be proactive, self-motivated, and able to take initiative, focus, and prioritize tasks
- Attention to Detail: Must pay close attention to detail and demonstrate excellent follow-through
- Must be punctual, flexible, and able to function well in a fast-paced environment and meet deadlines
Educational Requirements and Qualifications
- Bachelor’s degree ideally in analytics, marketing, business, or communications.
- Ideally, two or more years’ experience in database management, print production, account service, project work, media, or creative/traffic departments in a marketing agency environment.
Work Environment
- Professional services office environment