Revenue is Growing. Donor Files are Not.
What BDI Data Says About Digital Fundraising Today For years, nonprofit growth in the digital space has been tied to a core assumption: if you want to grow revenue, you…
Posts by Nicole Ige-Hutto
What Q4 Giving is Showing Us (So Far)
By Nicole Ige-Hutto, Senior Director of Digital We’re in the final stretch of the year-end fundraising sprint. Q4 is nearly complete, calendars are packed, inboxes are crowded, and nonprofits everywhere are focused on…
Personas, Feedback and Social Listening
The Donor Strategy Trifecta That Transforms Giving By Nicole Ige-Hutto, Senior Director of Digital Successful nonprofit marketing doesn’t begin with your message – it begins with your audience. To truly…
Apple iOS 18 Is Changing Email Marketing: Is Your Nonprofit Ready?
3 ways Apple iOS 18 will impact donor communications In digital fundraising, no two days are ever the same! The speed at which the digital landscape changes keeps the BDI…
A Guide to Digital Marketing Testing for Nonprofits
Testing ideas to strengthen your fundraising When was the last time you tested your fundraising strategies? In the world of nonprofit marketing, we hear a lot of arguments for A/B…
