QUICK SHOT: Is direct mail for older donors only?
A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail…
Direct Mail
QUICK SHOT: How to maximize ROI from a simple acquisition piece this fall!
It’s almost Fall, y’all. And countless nonprofit organizations across the country are preparing for a very busy acquisition season. The most important thing to keep top-of-mind is that every new…
