The Challenge
In 2022, inflation in the US reached a 40-year high of 8%. This economic uncertainty led many donors to cut back on charitable giving… decreasing fundraising revenue and impacting nonprofit organizations across the board.
The Solution
As a test, BDI asked two donor groups for 20% less across 52 clients in two direct mail cultivation appeals. Both appeals featured a meal-based ask.
The Results
Overall, response rates were consistently higher for donors who received the reduced ask.
If you are interested in learning how BDI can help you increase revenue with tested strategies like these, please contact our team today.
Heidi Caster, Senior Vice President, Client Partnership
(425)269-2658 | hcaster@bdiagency.com
