Highlights of BDI’s Annual Benchmark Results
Are you ready to elevate your fundraising strategies and unlock new levels of success? BDI’s senior leaders, Brian Tucker, Angella Hubbert, Stephanie Tippitt and Mindy Sherfy share the latest trends and tested takeaways that will change the way you approach digital and direct mail fundraising!
With more than 20 years of professional experience in digital media and cross-channel marketing, Stephanie has spent her career helping clients realize the potential of digital. As the Senior Vice President of Digital Strategy for BDI, she uses her experience to guide clients through digital development such as website optimization, email marketing, data-driven analytics and tracking, paid digital media and new media trends. She regularly coaches internal and external teams on Digital Marketing Strategies and tactics that can be used to reach more donors and generate increased revenue.
Mindy Sherfy, Vice President of Client Strategy
Mindy Sherfy brings to the table more than 30 years of experience in direct marketing and strategic nonprofit fundraising. She has had the opportunity to work with many Rescue Missions, the Basilica of the National Shrine of the Immaculate Conception, Eternal Word Television Network and The Salvation Army. Prior to joining BDI, she served as a Senior Account Director at The Lukens Company.
With 30 years of overall agency fundraising experience, Angella leads our Data Services Team with her knowledge of data intelligence and donor-centric insights. She’s had the pleasure of working with charitable organizations such as Rescue Missions, Food Banks, World Vision, Operation Smile, Salvation Army and Best Friends Animal Society. Angella also served on the Board of Governors for the International ECHO Awards.
Brian brings to BDI over 21 years of experience in nonprofit fundraising and marketing. For much of his career, Brian built his expertise in agencies specializing in nonprofit development and fundraising strategy – but he also has experience on the client side, having spent five years at World Vision, an experience that solidified his passion for serving the poor and vulnerable. He’s been a past speaker at AMA Nonprofit Conferences and was a contributing author to Andrew Olsen’s book, 101 Mistakes Nonprofits Make, and How You Can Avoid Them
